You empty your wallet every second you make these fatal mistakes when creating your landing page.
So I suggest you stop everything you are doing and pay attention to this article before taking the next step in your digital marketing strategy.
I wrote the next lines especially for you who want to create killer conversion pages.
Who wants to generate jaw-dropping results?
Because there is no point in having the perfect product or service, you can put everything to waste by making a mistake when taking a step as important as creating your landing page.
And your business can really go downhill if you’re not careful.
The point is that you may be missing details that are essential when it comes to catching your audience’s attention.
And don’t think I’m talking about extraordinary mistakes, something out of this world.
Unfortunately, they are very common mistakes that are preventing many entrepreneurs from having the desired result.
If you opened this article, it’s probably because you don’t want to be one of them.
The good news is that this will no longer be a problem.
Because here I show you the 10 fatal mistakes when creating a landing page that you will never make again.
If you don’t want to waste another minute to have the ideal conversion page and get a lot more leads for your company, just read this article until the end.
Why do you need to create a landing page?
Before moving on to the 10 fatal errors, it is good that you understand the importance of creating a landing page.
The Landing Pages are conversion pages that drive your traffic when you want the public to make an action.
It is an essential element within direct response marketing strategies, where you get in direct contact with your prospect without depending on vehicles or social media and their algorithms.
Because the first impression is what remains.
Therefore, your landing page has to be killer to impress your prospect from the first moment.
There are several pages of various types and for various purposes.
It may be for the purpose of making a sale, promoting a video, an ebook, registering for a webinar, a newsletter, a tool…
There are many possibilities. It all depends on your type of business.
The landing page acts in the first stage of the sales funnel, responsible for guiding the user to the next stage.
The main mission is to get your visitor to carry out an action and get a form of contact (usually email).
Consequently, you start generating leads through this page, that is, you start to identify and prospect people willing to connect with your brand and receive what you have to offer.
That way, in addition to adding value to your persona, you still have the chance to get to know your audience better.
These people become an opportunity for your company.
With this contact, you can nurture a deeper relationship, so that it follows the path to the bottom of the sales funnel.
Here on the Blogger Cage, I have already published articles on everything you need to know to create your ideal landing page.
Although there are excellent landing pages here at Blogger Cage, I realize that many companies still make the same mistakes with their pages.
And that is why I have separated the 10 worst mistakes that can have catastrophic consequences for the business and kill your conversion rates.
If you pay attention to these details, you will avoid wasting time and money and the chances of having mediocre results.
10 fatal mistakes when creating a landing page
Do you think you’re doing everything right, managing to delight your client…?
… But at the time of action, nothing happens.
As you already know, some mistakes that can hinder performance and compromise your profit.
Since here at Blogger Cage we work essentially with the creation of incredible landing pages, I’ve seen many of these mistakes up close and I know they can really sink with your strategy.
And when it comes to mistakes, it’s always good to learn from others.
For that very reason, I already show you the 22 worst mistakes before you need to learn them in practice.
Write it down so you don’t stop converting it for nonsense.
1. It takes time to load the page
All of your hard work to create your conversion page goes down the drain if people give up and leave before the page loads.
With each passing day and the online experience evolves, users’ expectations about the page load time become more demanding.
And many brands end up being left behind.
Pages that take more than 5 seconds to load are about 74% drop out.
Which makes a lot of difference for most landing pages. Therefore, the loading time becomes a priority.
When choosing the tool in which to create your landing page, take into account aspects such as page redirects, web cache, code and size of the website’s files.
In addition to being a requirement of visitors, page speed is a ranking factor in Google’s search algorithm and ad ranking.
That’s why you need to keep an eye on this point regularly.
Ideally, it should take less than 1 second to open completely.
Make sure your landing page loads in the blink of an eye.
2. Make multiple offers
This is a classic mistake.
Many companies when making a conversion page insert menus, links to other articles or registration windows in different tools.
And 48% of landing pages contain multiple offers.
If you find yourself in this statistic, it is better to rethink your strategy.
Understand what the purpose of the conversion page is to get the user to take a specific action.
Choose the main offer and focus only on it throughout your campaign until the time of conversion.
To give you an idea, just by removing the menu option from your landing page, you can increase conversions by up to 100%.
Otherwise, you are creating a competition within your own page.
If so, create other landing pages for the other products or services you want to offer, or leave it at another time.
Each objective requires its specific path.
3. Don’t get to the point
With a specific goal in mind, your mission now is to be convincing – and you only have a few seconds to do so.
Users decide whether to stay on a website in the blink of an eye (or in 50 milliseconds, to be more precise).
On a landing page, you can’t be bogged down.
That is, your message needs to get to the point and convince visitors that you have something valuable to offer.
4. Lack of tests
Faced with a world of possibilities that you can apply within your landing page, the chances are that you will hit or miss your choices badly.
You will probably ask me: how do I know that I am making the right choices?
There is a simpler way than you think.
You can (in fact, you should) take tests.
All optimization features on your conversion page must pass a test.
Size of titles, texts, the layout of images and videos, types of CTA… Everything.
Don’t get stuck with a model that you saw from another brand and took as a reference. Remember that each case is different.
At Blogger Cage we do the A / B test, which is basically like putting two models in front of the mirror to choose between two outfits.
It is to compare the performance of one page with another.
Often, one detail can be the difference between the success and failure of your landing page.
The more you test, the better your performance will be.
5. Lack of organization
If you don’t organize the content on your landing page, it can generate many distractions.
By leaving the visitor confused, you are making it easier for them to decide to leave your page.
So, it is good to stay tuned and never fail to consider the user experience.
It is important that they can clearly visualize the objectives and benefits of your product or service.
This you will achieve with the good administration of the resources of your page, who must be willing to give all the support that your potential customer needs to find what they are looking for.
The organization of your page will make the visitor feel comfortable and focus on what really matters, until the moment of converting.
Following the maxim that “less is more”, here’s what you really need on your landing page:
- an offer
- a form
- a CTA
This composition is sufficient to convince your prospect and you are not at risk of using unnecessary and distracting elements.
Bet on a good attractive title, descriptive content, a cleaner design, navigability and color balance.
Beware of excess elements (and also their positions) and confusing design to say nothing too superficial or too obvious.
Remove any elements that do not reinforce the idea you are offering.
This will make the action you want him to take completely clear.
6. Excess content
That content is extremely valuable when it comes to persuading the public is nothing new.
It turns out that on a landing page, you need to use this to measure.
After all, filling the visitor with information can distract him before the call to action.
Talking too much, without paying attention to the right moment to call for action or without any focus on conversion, does not lead to anything.
It just makes it difficult for the reader to understand what attitude he should take in relation to what you are presenting.
So, nothing to exaggerate the amount of material available.
7. Don’t use images
Your landing page needs visuals to stand out.
In fact, you multiply the chance that your page will be seen. Simply because our brain processes image 60,000 times faster than text.
This means that your audience absorbs information in a more practical way and in less time.
And also imagine that it is boring to see a page with only texts and more texts and then a button calling CTA.
You can’t even be sure that your visitor will actually make it to the end…
Because the chances are high that he’ll get bored and just leave.
But look, it’s not worth choosing any image either.
Especially because the user’s perception can be positively or negatively influenced by the images you use.
And a neutral option is unlikely to arouse any reaction in the prospectus.
Then we go back to point number 5: do tests to find out what your best option is.
8. Weak headlines
Calling attention to your offer is the first step.
Remember I told you that you have a few seconds to do this?
Yeah. You can’t miss the opportunity to grab your visitor’s attention and interest right away.
And for that, you need a killer headline.
In the title, we should offer a real solution, which will attract the attention of those who intend to leverage your business with practicality.
Always try to score the strongest headline. Improving that point on your landing page, specifically, can bring you many more conversions.
9. Links that go beyond the goal
Although it seems like a silly mistake, many brands make mistakes when it comes to links within the conversion page.
And I don’t even say about the lack of attention. I’m talking about a strategic mistake.
First, links can be distracting within the page. The ideal is not to have at all.
But if it is really necessary within your proposal, stay tuned.
Wouldn’t it be weird if you went to a page interested in an e-book, for example, and ended up clicking on a link that leads to a CD offer?
You might even like what you see on the other link (which is not so likely).
But do you realize that you have completely lost focus on the objective and that it is much more difficult to return to complete the action on the previous page?
Linking to more than one product or different items can confuse your prospect.
Chances are he’ll give up looking for what he really needs.
Therefore, the links should only be related to what is being offered within the landing page.
In addition, it is good that the links are identified with the same name as the product.
10. Not having an attractive CTA
If you thought about every detail to create an excellent landing page but did not end with a powerful Call To Action, you can put everything to waste.
A convincing CTA needs to be out of the ordinary, very persuasive and has a killer layout.
You need to activate the right emotions.
A very simple call can compromise the connection with your visitor and your mission is to make him feel that he is facing the answer to his pain.
The most inviting call gives you more security and confidence to take the next step and provide your data.
Think strategically about the layout of the CTA on the page.
This element needs to be in evidence, with attractive colors and represented by easy-to-see buttons.
This call has a lot of power over the outcome you want. So, it is good that the choice of these words also undergo tests.
Make sure you are using a consistent, influential and unique language.
It is not because they are common that you need to make these 10 mistakes in your business.
You need to know each one of them closely, to get away and not compromise your results.
Knowing how to identify them and look for appropriate solutions can make you grow even more within your digital marketing strategy.
Taking care of your pages increases the potential of each new offer and saves you from putting all the work to waste.
Pay attention to the page loading speed, which needs to take less than 1 second to open completely.
Avoid distractions and be sure to invest in good images, strong titles and, most importantly, an attractive CTA.
Now that you know it is to get your hands dirty to correct these mistakes, if applicable.
Remember that these details make all the difference in the success and profitability of your business!
When are you going to get your ideas off the ground? Have you thought about creating your landing page? And if you already have, do you need to improve any of those points that I mentioned in this article? Tell me here in the comments!