If you are creating incredible content but cannot find a way to distribute it around, other than through social media channels, you probably need to adopt some effective content syndication techniques. You can only create more value from your outstanding content pieces with better outreach. If your content isn’t getting the deserved viewership, if it isn’t reaching the right audience, then you need to re-think and re-strategize your content distribution techniques. May be the tool you need is -Content Syndication!
Content Syndication is all about using the relevant data, distributing and republishing great content pieces and resources in order to increase the brand outreach and in most cases eventually to get more leads.
Here are a few steps one can follow for effective content syndication:
Syndicating your content to be published on other websites is a common practice. The advantages are huge too! Ideally marketers use a combination in their content strategy. You can publish original content all the time or choose to use syndication through guest posting. Authentic content that can create valuable engagements, usually work very well. For example, select only the best blogs in your niche for effective content syndication. Indispensible and unique content that is relevant, often works wonderfully for content syndication.
Partnering for Syndication:
You can find a lot of websites that can be used for web syndication. Blogs that have long-form content usually bring in good results. If you want consistent and effective content syndication; choosing a good content syndication partner could be the wisest thing to do. This can enable you to post your content around the best syndication websites.
It is essential that your content fits a particular niche, however; even if your content has a slightly different variation when it comes to matching up with the niche; you can always tweak the content a bit to make it more relevant. Relevance and quality of content is very important when it comes to content syndication. But moreover, your content syndication partner plays a vital role in creating successful and result-oriented B2B content syndication activities.
Consistently syndicating content:
As with all your other marketing efforts; syndicating content on an almost daily basis is very important. You can optimize your content syndication by not limiting it to be a one-time activity. In fact, your strategy should include content syndication on a daily basis or more frequently for effective results. Associate with a content syndication partner who believes in consistency and puts efforts in syndicating content on a regular basis.
In addition to all the above techniques don’t forget that great writing is paramount if you want content syndication to work for you. Guest posting is a great way to enable content syndication, but ultimately it is with great content and great writing skills that the results will be magnificent.
Since content syndication is not a one-time activity; it is also about building a network and building long-term relationships with editors and other content publishing owners to keep the activity going on for a longer duration. There are several popular sites that marketers would want to publish their content on to and just to name a few, Hubspot, Insider, Forbes and Medium etc. are regularly used for content syndication activities.
Gaining exposure is essential when you are just starting out. So web content syndication would definitely help you to get that viewership and audience you require. Content Syndication can be a very effective strategy for better outreach and visibility. But if you decide to partner with an expert it will almost always yield the best results in time. Select a company that takes content syndication seriously and offers content syndication as one of their primary services. If done well, this can save a lot of your time and efforts and bring you results that can lead to better business outcomes.