Website ranking is of extreme importance when it comes to business success. The higher your website ranks on search engines like Google and Bing, the better chance your brand has to build a solid client base. Increased invisibility opens important doors for your business’ future. As a leading Vancouver SEO company, we’ve gathered the top tips that have successfully increased client rankings over the years. Let’s explore!
Why Increased Rankings Are So Important to Your Business According to a Leading Vancouver SEO Company
Before we talk about how to improve your website ranking on Google and Bing, it’s important to understand why this is so vital to your success. It’s no secret that getting to the top of the search engine results pages is a great business opportunity. If you can get to the top, and maintain your ranking, you will build brand awareness and get more traffic. There are also additional benefits to improve ranking outside of increased visibility.
Landing a spot at the top of the search engine results gives your brand better credibility and trust. Since most active searchers feel that search engines like Google and Bing are the most trusted source for valuable information, climbing to the top of these results brings your business value. While increasing your rankings takes time, here are 3 ways you can get the ball moving faster.
1. Optimize Your Website’s Site Speed
Site speed refers to how fast the content on your page loads for a visitor to view. Search engines use your website’s speed in their algorithm to rank pages. Websites that are slow to load can actually be penalized in their rankings. So, optimizing your site speed will increase your rankings with search engines like Google and Bing.
Additionally, page speed is an important element for user experience. Optimizing load time doesn’t just increase your search engine rankings, but it enhances the overall customer experience as well. Pages with optimal speed have lower bounce rates and higher average time on page. Some ways to optimize your load time to get better search engine rankings are:
- Enable file compression
- Optimize your code
- Reduce the number of redirects
- Improve server response time
- Use a content distribution network, or CDN
- Optimize images
2. Take Advantage of Backlinks
Backlinks are links that direct viewers from other website to yours. When it comes to Google and Bing, they are one of the most influential ranking factors. Creating incoming links to your website through high-authority domains gives your business better credibility, heavily increases traffic, and ultimately improves your ranking results.
Effective ways to build backlinks to increase your search engine results include:
- Publishing infographics across the internet
- Taking advantage of guest blogging
- Creating profiles on all major guest content platforms in your industry
- Linking your social media profiles to guest articles
- Getting involved with interviews and other opportunities where journalists use backlinks
3. Hire an Expert Vancouver SEO Company
Finally, if you want to improve your rankings, you should definitely invest in hiring an expert Vancouver SEO company. There are several additional benefits to hiring a professional SEO team. In the long run, it will give you an ongoing return on your investment that continues to bring you results in future years. The expertise of a professional team will give you better results. When you hire an expert SEO team, you benefit from full-service digital marketing that encompasses much more than just search engine results.
For more information on how to improve your ranking on Google and Bing, talk to a BragDeal team member today!