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If you only had five minutes to learn about web presence and design, read this practical guide to homepage organisation and be amazed at how ingenious successful web design can be.

Whatever your business or startup, you need to have an online presence, and a good one at that. Your business website will provide a point of reference, authenticity and brand positioning for your business endeavour. So how do you go about setting up a website and what should it look like? 

Web design is a very broad subject that no article or even entire publication can cover in any fullness. Coupled with organisational specifics, budgets and the personal preferences of site creators and business owners, it becomes a maze. 

That said, regardless of whether you plan to make baby bibs or offer wealth management services, your website will benefit from our simple yet powerful best practices.

Let’s start from the beginning and take a look at your home page. It’s the first page that most of your site visitors will see, so a good first impression is paramount. To achieve success in impressing and engaging your visitors, rely on these four pillars: 

1. Simplicity

Information overload and complex navigation are your worst enemies. On your home page, focus on communicating the basics that a casual visitor needs to understand who you are and what you do. 

2. Authenticity

Tell your story and people will listen. Be authentic and people will believe. Your brand and online presence should reflect your passion and values. Powerful visuals, especially those of your product or your people, often help bring a website to life. Avoid using tired stock images that don’t closely match your business. 

3. Consistency

Align as many elements of your site as you can: The flow of your home page and the main navigational structure of the site; visuals, icons and colours; and terms and word forms in section headings. This helps your first-time visitors engage with your site quicker and easier. 

4. Extensions

Your website is just an element of your online presence; directory listings, reviews and social media are other digital channels that your audience may use to engage with or spread the word about your business. Therefore, it is vital to clearly expose links to social media on your home page and elsewhere on your site. Integrating content from social media and blogs onto the home page takes it to the next level.

In summary, your home page is the crucial element of your website presence and should be carefully designed and curated. Its purpose is to introduce your business clearly and succinctly, and help visitors engage with your site through intuitive consistent navigation, social media extensions and essential sound bites of content. 

Once you get your home page right, you can apply the same concepts to other pages for a streamlined, successful, enjoyable website. We wish you a happy home on the web! 

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