Have you decided to run a blog to help you strengthen your online presence and improve your brand awareness? Are you looking for some ways to do it faster?
If your answer is yes, I have good news for you. Today I will be sharing some of the ways of improving your traffic, building a bigger user base, boosting your sales, etc.
Without further ado, let’s jump into it.
Optimize Your Blog for Search Engines
Search engine optimization is a vital step during the development of your site. It can sound difficult if you have zero previous experience with it but trust me, it’s not really that hard.
Besides, since you chose WordPress as the content management system for your blog, you can take advantage of the best SEO plugins for WP. With the help of those, you will be able to take care of technical SEO in seconds.
Some of them will also help you run content audits for readability, other ones will optimize your title and meta tags, but they all share one thing in common – they are extremely functional and make SEO a lot easier.
Create a Customer Persona
In order to get the most out of your blog and business, you need to understand what your audience is like. A tool like Alexa will help you find everything you need to know about your audience demographic.
After you get all the data, you can compile it into a single profile, avatar, persona, whatever you want to call it. The point is that persona becomes the essence of your entire audience combined into a single, imaginary person.
By looking at it and seeing their needs and wants, you will be able to better tailor your content to satisfy them.
Why should you do this? Because every brand needs to know its target audience in the face.
Rank for the Right Keywords
In order to get the most traffic, you need to find the best keywords for your niche. More traffic translates into more brand awareness, which essentially means more revenue and sales. Agencies like OutreachMama helps business owners in ranking for the right keywords on the search engines.
But how do you find which keywords to rank for? Again, there are countless tools that will help you with that. Ahrefs is the first one that springs into my mind, but it’s much more than merely a rank tracking tool.
Enter in your niche or the main keyword you plan on going for and you will see the list of all relevant keywords. Take note of the popularity patterns since that will allow you to spot rising keywords that have the potential to take over the #1 spot.
Implement a healthy mix of keywords and avoid just trying to go for #1 since it has the most competition over it.
Organize Your Workflow
Setting up an editorial calendar can do wonders to optimize your work process, especially if you have an entire team of people working for you. You can use Google Calendars, a spreadsheet, a piece of paper, whatever rocks your boat really.
The point is, by giving yourself and your team certain days and times to concentrate on set tasks, you will greatly improve your efficiency by completely removing the chaos element from your workflow.
Also, besides an editorial calendar, you should try to follow an upload calendar or plan since regular posts will help you keep your users engaged and interested in your brand.
Build Internal and External Links
Both types of links are extremely beneficial for your brand. Interlinking your own content improves the efficiency of Google’s crawl bots during their indexing process.
External links, on the other hand, help you build relationships with other bloggers and resources, especially outbound ones.
Inbound links, on the other hand, while harder to get, transfer some of the traffic and authority from the site they’re on back to you. But to get those en masse you will need to run a link building campaign which can sound quite taxing on your time but believe me, it’s well worth it.
The Surest Way of Boosting Your Brand Awareness
Is producing high-quality content on your blog. No other strategies will work for you until you create something that’s worth clicking on. So, the bulk of your time should be dedicated to crafting top-notch content for your user base, with their needs and wants in mind.
I hope you picked something new up from my article and good luck with all your efforts!