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The introduction of the Internet into the media broadcasting industry has widened the segregation of the industry in terms of traditional and digital first broadcasting players. Internet has been around for quite some time now, and it has given birth to streaming channels too.


In the last decade, digital streaming has made it even more comfortable for the viewer by giving options to the viewers while looking for content to consume online. A person can view his favorite sports in seconds. Subconsciously, every generation, after the invention of television, has been watching video streaming but on different modes and mediums. Currently, the world is experiencing its most advanced form, yet with linear channels on vMVPD platforms and video-on-demand (VOD) platforms.

What does Linear Streaming suggest?

Traditional linear Television primarily points out to the cable television which has been sitting around in our living rooms. Linear TV requires the viewer to scroll through the EPG to find the desired channel programming. The programs are aired at a certain period during a specific day. The linear TV operates once the consumer subscribes to a cable network. However, what the consumer consumes depends upon the cable network which channelizes the content to the screens. With the advent of digital first players in the broadcast industry and the cloud technology that has aided them to launch linear channels on cloud ecosystem, it has enabled to viewers to experience the exact TV like experience online for free. The current wave of FAST platforms has helped the viewers consume hundreds of contents for free with the ad-supported model.

How is it different from Video-on-Demand Platforms?

Video On-Demand streaming has been one of the fastest-growing sectors of the streaming genre. VOD is often identified as an archive of a media company’s content. It is very intriguing to analyze the flow of VOD and how VOD platforms have made it big. Netflix, Amazon, Hulu have all made it to the headlines for being the most profitable VOD platforms available right now. VOD does not work upon an individual choice, but it gives the power of choice and options to the consumer. Video on Demand streaming transfers the power of content from the provider to the consumer. One can pause, play, repeat and rewind an on-demand content.

VOD and Linear Streaming have certain similarities, but the inclusion of the Internet into the equation changes the whole scene. With the growing popularity of VOD platforms, Linear Streaming faces a risk of a cut in their viewership, but this cut is minimal. However, one thing predefines the success of any of the streaming channels concerned, and that is the content. The quality of content decides who wins the race to sit on the throne of the streaming industry!

Amagi has been a growing member in this industry while fulfilling its core aim to launch new technologies that will positively influence the broadcasting and entertainment industry. Being a leader in the cloud-based broadcast solutions, Amagi has been a torchbearer for providing information on the broadcasting industry. For any other queries, head on to Amagi’s website.

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