According to one survey, the global digital population is just over 4 million. Content is king when it comes to digital content marketing mistakes. Not only, it helps your brand to enhance its online presence, but it also brings in heaps of SEO perks, leading towards more leads and sales generation. There is hardly any firm out there that is not involved in online content creation probably because these digital marketers fully realize the benefits they can get out of publishing quality content.
Unfortunately, content marketing mistakes fail to garner all advantages due to some common blunders which can be easily avoided if matters are taken seriously. Such mistakes hinder a firm’s capability to promote their brands online successfully. Also, they throw all the resources invested right out the window. Hence, it’s better to start in the right direction rather than getting disappointed later on. But there is no need to worry, as I have curated a list of 7 most common content marketing mistakes made by content writers that can be easily avoided. Hence, ponder upon these screw-ups and try fixing them.
- Acting like a know, it All
Conducting research before jotting anything down on any specific topic is mandatory. Content generation is some serious business; it’s not some casual book writing thing that you do. Brands are aiming towards offering value to their customers through the content material that you put forth. There is no such thing as knowing everything about something fully, every subject requires some study or some research before it’s given its final form, just like in college! Remember when you failed miserably when you hadn’t prepared for an exam. The same rule applies here. You can’t ace a magnificent piece of content if you don’t know the complete ins and outs of it.
Moreover, winning your audience here through crafting quality content is what you are striving for here. Trust me! You do not want your audience to ignore your article and get delighted by reading your competitors piece of content. To avoid this, you must tailor content that suits their needs, speaks value to them and influence their purchase decision. Therefore, this leads to one solution, and that is sparing a considerable amount of time for conducting research and curating a killer article or a blog.
- Not Producing Up to the Mark Content
The content landscape is highly competitive, and this competition gets worse as numerous brands start to get indulge in content creation. To combat these fierce competitions, every marketer must publish valuable content. Even the most minor thing can affect the quality of the content. From choosing an inappropriate topic to not proofreading it correctly, a poorly written content can be a major turnoff for any new user. You don’t want that now do you? To avoid this issue, it’s better to hire an expert writer from professional content writing services online.
An expert content writer knows how to draft a leading article and to make it SEO friendly as well. They are also well aware of how to strike the right balance between creating content that is neither too promotional nor too exhaustive to read. Hence, keep some of your hard-earned dollars aside and hire yourself an expert content writer.
- Leaving Out Strategy
Imagine you have been creating killer content and getting it published day in and day out. However, your ROI is still low. Now, you think to yourself where you might be going wrong. Maybe, it’s the quality you are putting up, or perhaps your SEO techniques aren’t reliable. But have you ever wonder, it’s the lack of planning that’s leads towards such failures. With over 250 million pieces of online content being produced every single minute, how can you be so sure that your content will get accepted?
There is no 100% guarantee of your content getting accepted every time, but there is one thing that can increase the chances of getting more and more publications, and that is through strategizing each and every step of it. Content strategy is the infrastructure of content marketing mistakes. A well-thought powerful plan will lay strong foundations for your strategy to stand out. Hence, focus on the why’s and how’s of it and then start writing content material.
- Neglecting SEO
Online content creation is not just about creating promotional content, but it should be search engine optimized as well. It should be able to boost traffic on your website, allowing you to grab an online reach. For making it more search engine optimizes, ensure you add all the relevant headings and sub-headings and create a descriptive title and URL. The aim here is to engage your readers and also increase your website’s rankings in Google’s SERP’s. Content created by keeping SEO in mind will always be beneficial for your business in generating profits.
- Putting Out Stagnant Content
Content that is not up to the mark or fails to follow suit with updated trends is bound to go downhill. You see, now successful content publications require continuous updating. Outdated content is less useful and results in low performance. It’s your job to ensure that your content gets frequent updates. Also, create content on evergreen topics that have no limitation by time and generate crisp, fresh content.
- Not Promoting it Enough
Your content will only be a hit if it’s promotional. There is no point, in putting up meaningless stories when your revenues are still down. Think about the various platforms you can use to create an outreach. Even though there are numerous platforms available online, but you need to ensure the platforms you use have the relevant target audience or not. Social media is a fantastic platform to interact with your audience in a meaningful way. Facebook, Instagram and LinkedIn are some famous sites to gain maximum outreach.
- Don’t Go Overboard
Going overboard with your thoughts, ideas and information on one relevant topic will leave your audience mind-boggled. This could also get your audience to go off track as well, diverting them from the main agenda. So, it’s better to cut the crap and stick to the point. Now, you must be wondering to yourself how bringing diversity in your content can be a turn-off. Well, staying diverse to your target audience is not a bad thing, but have you ever heard of the phrase “excess of everything is bad” the same applies here. Therefore, cut down misleading irrelevant information and create fresh, crisp and to the point content.