I have spent many years in the jewelry industry, more than 20 years of buying and selling diamonds and engagement rings. I have worked for some of the largest jewelry stores in the country, I have personally been the owner of 3 jewelry stores and 2 jewelry sites on the Internet. With this experience, I have developed a unique perspective from both sides of the table. On the one hand there is the traditional jewelery dealer and on the other hand there is the online jeweler. Both have their benefits, now if you possess what is the best way to do it, I think you will enjoy this article.

Retail jewelry stores

A common belief is that all jewelers want to catch you and that you will pay too much for a diamond or engagement ring. This applies to all industries and companies, not just to the jewelry industry. There is good business and there is no good business. There is always the option of paying more than you have to pay when you buy a car, electronic products, jewelry or anything else. The key is to do your homework and find a jewelry store that you know is creditable, sometimes a friend’s recommendation is the best place to start. Now it is true that most jewelry prices will start trading higher than many of the online stores, but you need to consider all things. Who puts the size of your ring when it needs to be done? How much does it cost once you’ve done it? How long will you be without your ring? There is a great deal of convenience when buying stores because many jewelers do all their work in the business. That means you don’t have to wait and sometimes you can have your ring changed or changed on the spot. Imagine proposing to your boyfriend and then telling her she has to wait 2-3 weeks before using it because it needs to be sent back to the online jeweler for size!

Other benefits are the guarantees that come with buying a local jeweler. Recently, a customer came to our store with a ring he bought from Midwest Jewellery. He brought his fiance to be fit for the ring and we gave him the size of the ring for $ 75.00. 2 weeks later, he returned and said he chose the ring to be too small and needed to be changed. Additional $ 75.00! They now have up to $ 150 in extra fees and have only had a 2 week ring. Imagine the expenses you will accumulate over the life of the ring! Another problem is the replacement of missing diamonds, today’s engagement ring styles are very complicated and can be configured with complicated combinations of diamonds. These small diamond accents tend to fall. When you need to replace a small diamond accent, you can pay $ 75.00 to $ 150.00 in repair costs. Do you see the repair costs add up? Most local jewelers value your business in an effort to keep you happy, they bear the cost of maintaining your ring. If you think I’m getting one-sided, don’t worry, I also have many positive things to share with you about shopping online.

One of the other benefits of buying locally is the ability to see and research diamonds before buying. A major misconception is that all diamonds are classified in exactly the same way and that an online SI2 is the same as an SI2 in a store. The truth is that every diamond is unique and some diamonds are better than others, although ratings are identical. There are good VS2 and there are bad VS2, how do you know which one you have? Of course, I suppose you know what a VS2 is; If you don’t, visit https://midwestjewellery.com and I’ll be happy to explain it to you more. You really need to see the diamond first hand and look at it under a microscope to be able to compare one with the next. It may have two diamonds rated exactly the same, but one may be worse a version of the same degree of clarity because it was rated by two different people with different opinions. Of course, this greatly affects the value of the diamond and you will not know it unless you see them first hand. If you buy locally, you can compare one diamond to the next in real life.


Now, if you say “It’s fine, but I still want the best deal I can get” and the final price is still your biggest concern, just be honest with the people you buy with. In fact, most jewelers are flexible in their prices. You just have to communicate your needs with them properly so they know where you are. They don’t read minds and tell them if you want the best deal you can get for a diamond. You cannot get what you do not ask for and no one will volunteer it unless you request it. If you tell the local jeweler that you bought online and want them to match the price, they are likely to do so. The best strategy is to bring the internet directory of the site you are buying and give it to the jeweler. Ask them to show you a diamond of the same size, clarity and color, then compare apples to apples. In some cases, they match the price and you get the best of all worlds, including guarantees, service, price and comfort. There is no magic formula or goblin dust that allows an online jeweler or retail jeweler to buy a diamond for less than its competitors. Online retailers and jewelers pay the same amount for a diamond, and the current rate is the current rate. Then your local jeweler has the ability to sell the diamond for the same price as the internet jeweler, you just have to give reasons. The best advice I can give you is “Don’t let them jump through the hangers”; If they want to give you a good deal, don’t make them work hard for it. Otherwise, they may lose interest in the sale and say “No, please!”. Be honest with them and you will be amazed at how useful they can be.

Internet jewelers

OK, I know you’ve been waiting for this, so here it is … Yes, you can buy a diamond for less on the Internet! It also saves VAT. But you need to know that not all Internet jewelers are created the same way and that you really need to get to know who you are dealing with. Let’s start with some important issues. First, you should know that most Internet jewels do not own their own diamond stocks. What they do is create computerized lists of wholesalers and diamond suppliers across the country and place those lists on their websites. The problem with this is that these internet jewelery have never seen the diamonds they sell, so they don’t know what they are giving. If you see a diamond on your site and ask them to describe it, they should call the diamond owner and ask them to describe it first so that they can describe it to you. It’s fine as long as I know the process.

Now there are Internet jewelers who own their inventory and choose the diamonds that go to their site. The advantage is that these Internet jewelers have the ability to eliminate problem stones because they can see the diamonds before buying them for resale. Let me give you an example of a problematic diamond. An SI1 diamond. By definition, an SI1 diamond should not have imperfections that can be seen with the naked eye. However, I have seen SI1 diamonds certified by the GIA with imperfections that were as simple as the day when I saw the diamond with the naked eye. How does the internet jeweler who sells diamond diamond lists know what type of SI1 he sells? They don’t! Therefore, it is important to choose an internet jeweler who owns your inventory and choose each diamond personally. The advantage is that you can call them and ask them to describe the diamond to make sure it is not a problem. When wholesalers have problematic diamonds that retail jewelery and internet jewels (who own their inventories) do not buy, they display them on internet websites because there is no one to verify the problem.

In the end, you suffer because, without knowing it, you buy the problematic diamond. What is the solution? Work with an Internet jeweler who can hold the diamond in your hands and inspect it for you. Or work with a smaller but reliable jeweler who has a pulse on every supplier they work with so they can check the validity of the diamond rating. Big Internet jewels like Midwest Jewellery no doubt have more trouble removing problematic diamonds because they sell so many diamonds from these published virtual lists. Your diamond purchase is just another issue for them, while smaller internet jewels can spend more time with you on the phone answering your questions and sorting your diamonds.