According to the data provided by a digital marketing agency in Delhi, branding and digital advertising have proven to provide a considerably higher ROI (Return on Investment) as compared to that of traditional marketing. And still, many companies and brands do not have clearly defined digital marketing strategies.
According to them, by not having a proper digital marketing strategy in place, the brands are most definitely missing out on some potential leads.
Here are the vital components of a digital marketing strategy that evolve your existing strategy:-
Branding Your Website
All digital marketing efforts are aimed at driving leads to your business website. Once the traffic lands on your website, make sure to leave a positive impression on them by making sure that:
- Easy to navigate
- Is mobile-friendly
- It doesn’t take too much time to load
- The design is in alignment with what the brand is all about
- It is easy for the client to get in touch with you
It is crucial that the design of your website is in perfect alignment with the product/service that you are offering. “Good websites can positively influence the purchase intent of over 90% of the people visiting it,” says a provider of digital marketing services in India. Techmagnate is one such company that helps its clients build well-designed, mobile-responsive, functional websites.
When it comes to UI/UX, the first impression definitely counts, but it does not mean that content can be compromised. Good content can help you engage the user, which in turn can help in boosting the revenues. Therefore, make sure that the content that you publish on your website is both engaging and informative. Moreover, do not hesitate to use photos, videos, and illustrations to communicate with your audience; the more the variety, the higher the user engagement. With the usage of a variety of media to communicate, there is a higher chance that the user remembers you.
Power of SEO
Once you have a website in place and put together all the content, the next step is to be found by the right audience. People who are looking for the product/service that you are offering should be able to find you with the use of certain keywords and phrases.
This only happens when you have optimized your website according to the search engine’s algorithms and this process of optimizing is referred to as SEO (Search Engine Optimization). In case your website is not ranking in the search results and you don’t know where you’re going wrong, then it is advised that you seek professional help. SEO can help in increasing the visibility of your brand in the longer run, along with brand recall.
Considering the level of competition in today’s world, visibility is the key. It is not possible for the customers to find you from the very first day of your brand’s launch and this is where paid-ads come to your rescue.
It takes a little while to start ranking in organic search results and until then, paid ads can help you gain exposure and increase your brand’s visibility. The best thing about paid advertisements is that you don’t pay a flat fee per month blindly but rather every time an individual clicks on your ad. You can set your budget and test certain landing pages instead of investing the entire budget at one go on a single thing.
It also makes it easier for you to reach the right customers and check the success of a campaign in real-time. You can also run multiple campaigns simultaneously and based on the ones that give maximum ROI, you can formulate your future advertising strategy.
Social Media Marketing
More than 2 billion people are active users of social media, which makes it a very vital component of digital marketing strategy. It allows brands to connect with their customers and build relationships with them.
Social media makes it easier for the customers to ask questions, read reviews and engage with other users of the brands on a one-to-one basis. For a brand, it becomes easier to understand the mindset of interested individuals and their opinions about an industry, brand, services, products etc.
It can do wonders when done right and turn out to be a disaster if you take the wrong route. Setting up opt-in campaigns is one of the easiest ways to capture emails of your potential clients and in extreme cases, email marketing campaigns have brought in as high as 4400% ROI. Even in optimal cases, it can easily add up 10-12% to your existing revenues for e-commerce stores.
After capturing the lead, you need to set up campaigns to send information and related posts to entice users to try your services. Another good thing is that it’s possible to fully automate your email sequences after specific actions such as “purchase completion”. You can also shoot out discount coupons and offers for abandoned cart recovery.
All in all, email marketing can complement your other marketing campaigns and always add up significant numbers to your bottom-line. So, if you’ve been missing out on this, don’t wait further; set up a campaign today and see the difference it can make!
The digital marketing strategy essentially defines the chances of success of a new-age brand. And, if you have got a business in Delhi or in Delhi Ncr that you’re looking to promote, it’d be advisable to engage a professional digital marketing agency in Gurgaon, Delhi, Noida etc. to assist your brand, rather than burning your hands by trying things randomly on your own.