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An electric hairbrush is an electronic appliance used for combing and styling the hair with minimum hair damage. Electric Hairbrush is a combination of an ordinary hairbrush with the heating feature of the flat hair straightening iron. This innovative styling tool consists of a heated base and bristles that allow straightening the hair while brushing it. It is an excellent substitute for a traditional straightener as it provides a shorter and easier straightening process. The electric hairbrush works well for individuals with slightly wavy hairs to make their locks straighter without reducing bounce and volume of the hair. The electric hair brush is mostly used by professionals in salons and individuals around the world.

The significant factor contributing to the growth of the Global Electric Hair Brush market includes the growing trend of silly, shiny, and straightened hair, especially among the female millennial across the globe. The female consumer’s preference has significantly shifted towards straightened hair due to the growing influence of hairstyling campaigns on numerous social media platforms such as YouTube, Instagram, Facebook, and Pinterest. Moreover, the expansion of luxury salons and other hair care spaces across the globe will propel the demand for electric hairbrushes to enhance the customer experience with minimum damage to the hair. The electric hair brush smooths the hair without causing any pain and saves time. The growing trend of sleek and shiny look among college students and young working-class professionals will further surge the demand for the Global Electric Hair Brush market over the coming years. In addition to this, the rising unhealthy diet patterns and aging problems are prevailing the occurrence of dryness, fizzy hairs, and hair loss among consumers. The growing phenomenon of dry and fizzy hairs is encouraging the consumers to opt for advanced hairbrush products, including an electric hairbrush, to maintain good hair health. Various multinational giants such as L’Oréal are mainly focusing on the development of technologically advanced products to meet the changing demand of the end-users. For instance, in 2017, L’Oréal launched a smart hairbrush known as Kérastase Hair Coach, which minimizes the chances of breakage and split ends. On the other hand, the growing awareness regarding the side-effects due to frequent usage of the electric brush, such as irritation on the scalp, will hamper the growth of the market during the forecast period.

Based on the Application, the Global Electric Hair Brush market is segmented into Professional and Personal. The Professional industry is anticipated to lead the market during the forecast period owing to the expansion in the number of luxury salons driven by the increase in the spending by the salon-owners to provide an unforgettable experience to the target customers. The rising penetration of shopping malls in the developing economies, including China, Bangladesh, India, and Thailand, and the increasing high-disposable income in the middle-class families is accelerating the spending towards personal grooming during the forecast period. The personal use segment is expected to grow at a higher CAGR during the forecast period due to the growing trend for better hairstyles, especially among working-class women population, in the emerging economies, including China and India. Moreover, the increasing awareness regarding the new styles of curly and straightened hair among female millennials on numerous social media platforms will complement the growing demand of the electric hair market.

Based on the Distribution Channel, the Global Electric Hair Brush market is segmented into Supermarkets/Hypermarkets, Cosmetics stores, and Online. The Cosmetics stores segment is expected to grow at a higher CAGR during the forecast period due to the significant shift in the consumer’s preference towards purchasing these products from cosmetics stores as this channel provides a physical verification of the products before making any purchasing decision along with personal assistance. Moreover, the easy availability of a wide range of brands under one roof at attractive discount offers will further attract new customers towards cosmetics stores. The Online stores segment is expected to grow at a higher CAGR during the forecast period owing to the increasing adoption of smartphones, especially among millennials, driven by the improved internet connectivity across the globe. The growing trend for e-shopping on different online platforms such as Amazon and Flipkart and its remarkable benefits such as cash on delivery, discount coupons, paybacks, and free-home delivery option will drive consumers towards e-commerce platforms to save their time and money.

Based on the region, the Asia-Pacific is anticipated to lead the market during the forecast period due to the increasing millennial population across the developing nations, including India and China. The expansion in the number of salons and beauty parlors across the Asian countries, followed by rapid urbanization will surge the demand for electric hair brush in the region. Europe is expected to grow at a higher CAGR during the forecast period due to the increasing per capita spending on cosmetic products in Germany, the United Kingdom, and France. Moreover, the increasing number of salons owned by personal care organizations such as L’Oréal and Estée Lauder will boost the demand for advanced quality electric hair brush products to enhance the customer experience.

Various notable players operating in the market include L’Oréal S.A., Koninklijke Philips N.V., Rozia, Revlon, Corioliss, Dafni, AsaVea, Vega, Glamfields, MiroPure among others.

Key Developments

  • In 2019, Philips launched Smart Five-minute Hair Straightening Brush with Silk ProCare Technology for minimization the hair damage.
  • In 2017, Kérastase collaborated with Withings for Kérastase Hair Coach Powered by Withings — the world’s first-ever smart hair brush. The collaboration adheres to L’Oréal’s Research and Innovation Technology Incubator in order to provide brush features like advanced sensors and seamless product design.

The Global Electric Hair Brush market has been segmented based on Application, Distribution Channel, and Key regions. Based on Application, the market is segmented into Professional and Personal. Based on the Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Cosmetics stores, and Online.

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