In this day and age ignoring SEO as a part of your business marketing campaign is a growth critical mistake. Many businesses around the world use SEO as a daily marketing tactic. The ones that don’t, find it very hard to keep up. Even the ones using SEOs are making damaging mistakes that is equal to not using SEOs at all.
Entrepreneurs are great at solving problems and giving life to ideas but we have seen them make the dumbest marketing SEO mistakes that cost hundreds and thousands of dollars. Even businesses that are successful make big SEO blunders that result in a total traffic kill.
So here are some of the mistakes businesses are making with their SEO marketing and how to avoid them:
Optimizing for the Wrong Keywords:
This is a mistake that a lot of new businesses make early on and it’s an issue that can be avoided t=really easily. Here is the thing if the keyword is super competitive, then chances are you are going to rank for it. Or, if a keyword would not convert well, it’s not going to drive any sales for you.
It’s not hard solving this problem. All one has to do is go to any web analytics tool, I would suggest Google Analytics. Though any of the analytical tools you can type in the competitor URL then see all their top pages.
This all show all the pages that possess the top ranking for your competitor, not only this one can also view the list of keywords that is generating the maximum traffic for your competitor. The keywords that you see are more likely to convert into sales instead of using just any random keyword.
After you have the list of keywords, type them in the analytical tool and it will give you amazing suggestions, other comparison words, prepositions and other ideas that a business can go after.
But here is the thing, when you are doing this you can’t just go after any random keyword. You need to look for keywords that have a high CPC because if someone is paying a lot of money to advertise on it you can bet that it has a high conversion rate.
The other thing you need to look for is a low SD (SEO Difficulty) for keywords. The lower the SD for keywords the easier it gets to write about it.
It is essential that when selecting the right keywords, look for a higher CPC and a lower SD.
Use Analytics and Regularize Website Audits:
This is one of the biggest mistakes that companies make all the time. Have analytics setup and not just for tracking visits or any of the simple stuff. Rather have goal tracking, conversion tracking in place.
You would want to know what content and pages are driving sales. Similarly you would want to have information about your visitors and where they are reaching out to you from.
A visitor form one region might not be as important if compared to a visitor from some other region.So you are better of having all these fact on your side.
The key here is to look at your core metrics that are driving your sales and focus on them. And in addition to that you need to be running regular website audits. Audits tell you what is wrong with your website and once you fix all the issues you will notice that it is converting more sales for you.
Overlooking Page Titles and Meta Description:
If one site ranks number one on Google and another ranks number 2 but everyone starts clicking the number 2 listing. What do you think that tells Google?
The number 2 listing is more relevant then the number 1 listing. It does not matter if the number 1 listing has more backlinks or a better on page SEO. Google is just looking at the user metrics. So a marketer should think about persuasive copy.
With you meta-descriptions it is better to keep them under 160 characters. If they are too long they would not get cut off. Place keywords in the title tags and the meta-descriptions closer to the beginning and it should help you get more clicks online.
Not Using Anchor Tags Properly:
If you are going after a keyword like online marketing then all of your anchors shouldn’t say online marketing when other sites link to you. This works the same for the internal links even.
It all needs to be natural. For example if you are writing a blog about “If you want to rank higher in Google follow these tips” and then link with other posts about SEOs. It is better that the keyword “SEO Tips” should not be in the title.
Make it more natural by rotating your keywords and anchor tags; this makes you’re online posting reach out to the maximum amount of audience.
Building Content for Algorithms Not For the Audience:
At the end of the day Google has algorithm updates like EAT which is all about authority, expertise and trust. And they have algorithms like BERT which is optimising for natural language processing.
In other words Google does not want you to create content for just their BA. They are trying to adopt their algorithm to optimise for what humans want. So, think big.
Its not about word count, its not about stuffing keywords in actuality it is what is best for the user. And if you write content for them in the long-run, you do really well. Produce content that revolves around your audience.
As is the case with every business same is the case with your content. It is for the convenience of the user.
Sami Is a Digital Marketer. He manages the whole software development team at CMOLDS.He is a talented different kind of mobile game apps development also IOS App Development Services providing. He is experienced in business administration and mass communications.