Broadcast lenses are devices equipped by enhanced digital technology, which allows it to capture the images that are optimal for digital drive units. The lenses help the users to generate system integrations, custom fiber solutions, and more. Due to rise in demand for consumers for high-speed video & audio along with the increase in popularity of systems integration, the market for broadcast lenses is anticipated to grow during the forecast period.
According to study, “Global Broadcast Lenses Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global broadcast lenses market are Canon, Angenieux, Fujinon, Schneider Kreuznach, MTF, Resolve Optics Limited, Sony Corp., Zeiss, Samyang/Rokinon, Cooke, Bower, ARRI, Nikon, Leica, Olympus. The key companies use servers for data storage and to store files such as video, audio in compressed form and are extracted at the receiver end. The players frequently keep innovating & investing in research and development (R&D) for cost-effective product portfolio.
Based on type, broadcast lenses market is segmented into ultra-high-definition (UHD) lenses, High definition television (HDTV), Standard definition television (SDTV) and others. Based on operation mode, market is segmented into part time auto focus and full time auto focus. In part time auto focus mode, the camera focuses on the subject just once and there is no continuous adjustment. Whereas, in full time auto focus operation mode, the camera detects the subject’s movements and refocuses consequently to keep the object sharp as a tack. In addition, based on application, market is segmented into news station, video studio, event broadcast, film and others.
The broadcast lenses market is driven by growth in demand of high end optical design, followed by rise in popularity of cutting-edge broadcast technology platforms, growth in need for high-speed video & audio equipment rentals, increase in demand of portable devices, growth in popularity of systems integration & new audio sales, increase in spending on high-quality equipment, rise in number of broadcast television lenses, high definition (HD) pan–tilt–zoom (PTZ) cameras & cinema lens. However, high cost associated with broadcast lenses and growth in demand for smartphone may impact he market. Moreover, rise in collaboration between regional players and international broadcasters & producers and growth in technology advancements such as 4K lenses are key opportunities for market. Furthermore, rise in demand of broadcast lenses owing to maximum coverage of sports events through broadcast lenses and increase in value oriented consumers are major trend for market.
Based on geography, the North-American is a leading region in global broadcast lenses market owing to presence of various companies and growth in technological advancements in the region. Whereas, the European and Asian-Pacific regions are likely to exhibit considerable growth rate due to rise in product demand from media & entertainment industry and increase in disposable income of consumers over the forecast period. In upcoming years, it is predicted that future of the market will be optimistic as a result of rapid product innovation, and rise in financial stability during the forecast period.
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Ankur Gupta, Head Marketing & Communications