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Cereal Bar is a type of nutritious bar which is made of cereal and fruits. Cereal is composed of a bar shape and is held together with an edible adhesive which is accessible among all age groups. Cereal bars are the healthiest and convenient alternatives for breakfast snack items, as they contain high protein and fiber content and low in vitamins, minerals, sodium, and carbohydrates. Chocolate, peanut butter, caramel, banana, honey, and strawberry are various flavors, which are widely available in the cereal bar market.

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The growing concern regarding the diseases caused due to high sugar or fat among the consumers has led to an increase in the demand for cereal bars worldwide. The major factor that is responsible for the growth of the global cereal bar market is the growing awareness for the healthy consumption of food amongst the people. Moreover, the growing popularity of cereal bars among sportsmen and young adults is also key drivers that boost the market growth of cereal bars and an extensive amount of nutrition and the ready to eat characteristic acts as a fuel in the growth of the global cereal bar market. The availability of various flavors and industry anticipated propelling the growth of global cereal bar market. However, factors which hinder the growth of the global cereal bar market is the rise in the cost of raw materials including nuts, chocolate, and other raw materials which are used to make these snack bars. Even, availability of alternative bar may restrain the market of cereal bar and people are not properly aware of the benefits of cereal bar and still consume traditional snack items like biscuits, chips, among others.

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Various notable players operating in the market, include Kellogg’s, General Mills, Atkins Nutritionals, Nestlé, Mckee, Quaker Oats, Clif Bar & Company, Kashi, Mars, Naturell India, among others.

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The global cereal bar market has been segmented on the basis of product type, flavor, end users, and key geographies. Based on product type, the market is segmented into snack bars, nutrition bars, and others. Based on flavor, the market is segmented into chocolate, peanut butter, caramel, banana, honey, and strawberry. Based on end users, the market is segmented into online stores, supermarkets, specialized stores, and others.

Key questions answered in this research report:

  • At what pace is global cereal bar market growing? What will be the growth trend in the future?
  • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
  • What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global cereal bar market?
  • What are the various application areas and how they are poised to grow?

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