What is Local SEO ?
Local SEO helps businesses or brand promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.
What is a ‘Local Search’ ?
‘Local Search’ is a type of keywords where the visitors search keywords like ‘near me’ or include a location.
Top 4 Benefits of Local SEO
1. Increased Website Traffic!
Targeted high-quality website traffic is always to your advantage. If your business website is optimized for Local SEO, then potential customers would easily be able to find you in Google.
2. Reach every customer!
While customers are on the go, they use their tablets and mobile phones to locate the best local businesses that would give them what they want, when they want it. Now many customers search their requirement in Google by searching ‘near me’ or include a location so if you target your Google business page so you can Reach every customer.
3. Cost Effective
The cost for Local SEO is very less than the offline marketing or traditional marketing.
4. Easy to Analyse
In SEO you can easily analyse your work by one top tools i.e Google analytic. By this you can analyse how many visitors comes to your website from which location and from which web page and you can also analyse many things by this, But in Offline marketing you can’t analyse this.