We do SEO on our website to give user better experience and search engine spiders a good indication of our page. One of the most common elements for a successful website is its URL, which has to be SEO-friendly to deliver desired results. URL is an acronym for Uniform Resource Locator, which helps the visitor to find you over the internet. Structuring these URLs is essential so that visitors can remember them and visit your website next time easily. There are various things that you should keep in mind while developing the URL. Here are a few suggestions that might help you in creating SEO friendly URL:
Developing SEO Friendly URL for Ecommerce Site
When you own an ecommerce business with plenty of products, pages, and URLs, you have to make sure your site has a clean URL structure. It will give your web pages a better opportunity to rank higher on search engine results.
What does a clean URL structure include?
- The one that describes your webpage
- There is no need for using words like the, a, and, etc.
- Avoid using anything irrelevant to your webpage content.
- No hieroglyphics, punctuation, or symbols are required.
- Do not use an underscore; use hyphens for separating words instead.
Let’s discuss some tips in brief to make SEO Friendly URL:
- Use simple words
Make sure to use very simple words while structuring your URL, terms that are easy to remember. It helps the users as well as the search engine spiders to crawl your website easily. Try to keep it as simple as possible because simplicity has its own beauty.
- Add keyword smartly
In order to optimize your website for better search engine results, you need to use keywords in the URL structure. It will make your website rank better and make users look more attractive. Avoid using long length keyword in the URL. Use apt, small, and relevant keywords in the URL structure that describes exactly what the webpage is all about.
- Use hyphens to separate words
Making easy to understand URL is not only essential for users to reach but also for search engine spiders to crawl better. Hyphens are used to describe space between words, which makes it easier to read the words. On the other hand, if you underscore or other characters, they are restricted in URL structure by Google as they are considered words instead of characters.
- Make your URLs short
Many SEO experts aren’t aware of the right length of the URL. Your website’s URL should not be more than 2083 characters. However, ideally, a URL should be around 55-60 characters. Make sure to create a shorter URL as you can because short ones rank higher.
- Use safe characters
An SEO friendly URL can have Alphanumeric characters, special characters ($_-. +!*’ ()), and reserved character (;/?:@=&). The reserved ones can only be used for their specific purposes. For example, question mark (?)can only be used at the beginning of a query string.
Does your ecommerce URL’s matter
Whether it an ecommerce business or any other business, URLs are important. Many unknowledgeable thinks it’s just a few words after the domain name, but Google takes notice of it. Therefore, you must make sure that your ecommerce website has an SEO friendly URL. They work as pathways to the pages on your website for linking people and Google to your content.
Are domain names important for Ecommerce SEO?
When you are starting your new business, it is not essential to stress the SEO ramifications of your brand. Focus on what best for you and what works well for getting more sales. The domain name has a significant impact on ecommerce SEO as they help to target your audience and accelerate search engine results.