To rank your website, search engines do consider your website loading time, Quicker load time also means good user experience for your visitors. This is because it is among the factors used by search engines in deciding how to rank your website. The recommended average loading time of a website is about 5 seconds and anything more than that should raise an alarm. Web users don’t like it when a website takes time to load and this would increase the number of users who leave your site before it even loads fully. You, therefore, need to audit your website to make sure that you remove anything that might cause your website to slow down. Below are ways you can reduce and improve your website loading speed.

  1. Optimize images.

Images can also slow a website down especially if they are heavy. This makes the browser take more time in order to process the images, which in turn means more loading time. In order to avoid this, you must make sure that you optimize your images before uploading them to your site.You can use some online tools to do this.


  1. Cache your website

Caching your website simply means enabling browsers to be able to store some aspects of your websites like images so that when a visitor visits your site again, the browser doesn’t have to load your website fully afresh. This makes your website load faster.


  1. Minimize JavaScript, HTML and CSS

Processing JavaScript, HTML and CSS of your website takes a lot of time which increases loading time. To avoid this you need to make sure that you minimize the amount of JavaScript and CSS code you have on your website. You can find tools online that can help you with this for free.


  1. Compress files with Gzip

Compressing your javascript and CSS files can also reduce your website loading speed. These make the size of the files smaller which means it will take little time to load them by browsers and in turn reduces your website loading speed.


  1. Use content delivery networks

Using a content delivery network saves your website loading time by allowing you to easily update your website easily and stores your data in the cloud. By so doing, it reduces the loading speed of your website since the content is not hosted on the website.



Have a good hosting plan

A lot of people choose a shared hosting plan when starting a website in order to save costs. There is no problem with that, except that when your website starts receiving a significant amount of traffic, it could slow down your website. At this point, it is important that you upgrade your hosting plan to avoid a slow website due to heavy traffic.



After you have effected the necessary changes, there are many website speed testing tools that you can use to know and keep track of your website’s loading speed. They include the following:

  1. Gtmetix
  2. Google pagespeed insights
  3. Pingdom
  4. Uptrends
  5. Site24x7 and many more

The tools are not limited to this list; there are still a lot of website speed checkers that you can find online.



Website loading time is an important metric that website owners need to take note of when optimizing for SEO. You can use the tips above to reduce the loading time of your website, as this would make web visitors visit your site frequently and also reduce the amount of bounce rate on your website.