All bloggers have the same purpose: to get their readers to return to their blog.
There are several types of blogs and bloggers. Some bloggers are writers or journalists (so they write better than anyone else), they publish relevant and useful information, quite often, but they are failing to invite readers to interact.
In other cases, the purpose of the blog is not apparent, and that makes it difficult for readers to revisit the blog: personal monologues or conceptual gatherings usually have a minimal audience.
Some blogs are difficult to navigate and where it is almost impossible for readers to find the information they are looking for.
Other bloggers sin for lack of content and for the deficit in the quality of their posts.
Finally, there are blogs without visitors, like a ship lying in the sand of a dead sea.
As you can see, there are several conditions to have a successful blog that manages to retain your visits.
Blogs have become the most powerful marketing tool you can use to attract visitors and at the same time, increase your visibility in the area of your market. It may sound like an exaggeration, but I assure you it is not. Now, what makes one blog successful while another does not go from mediocre?
I invite you to review the four most important topics:
The first element for a blog to work is the content. That is why it is often said that “content is the key,” and it is not an exaggeration. When you write, put yourself in the place of your reader. If your posts are not unusual for the person you are writing to, they will never return. Nor will they subscribe. And you will hardly buy your products or services. Leave your ego out of the equation, and get to meet the needs of your readers.
Your content is your chance to make a place in your niche, gain authority, to dominate the scene in the medium / long term.
When you develop your content, you must comply with the 3E rule: Educate, Entertain, Engage. The two primary reasons for searching for information on the Internet are: solving everyday problems and having fun. You will need to “hook” to your new visits if you want them to revisit your blog.
E with Educate
Better than explaining it is to give an excellent example of a blog such as Neil Patel. Virtually all of his posts are educational (productivity, GTD, saves time), and it is clear that a blog is a tool for attracting new customers. A model for me.
E com Entertain
In general, video content is more entertaining than text (unless you are very good at writing humorous texts, a simple task). That’s why it’s good to use the video to tell stories and express your personality better. Mixing E of Educate with E of Entertaining using video support can produce excellent results.
E com Hook
And how to get people to connect and participate in your conversation?
- Comments: But more straightforward than that is to ask for your comments. Many bloggers complain because nobody leaves comments. And I answer them: Are you asking them to leave comments? Do you explain how to comment? Believe it or not, many times, people expect you to tell them what to do. Close your post with a message of the type: “Tell me what you think of this I wrote. Click on the link below to leave your comment.” You’ll see how suddenly people start leaving more comments on your blog.
- Surveys: The right way is to resort to studies. It is super simple to create a survey of just one question and mount it on your WordPress blog with WP-Polls. You will see how people get hooked quickly with your questions if you invite them to do so.
Do not forget that when someone crosses that imaginary line to start interacting with a blog (either to leave a comment or vote in a poll or whatever), they just stopped being a passive reader. The attention that is now actively hooked with your blog, and that is a tremendous opportunity to make it go one step further, and soon also turn it into a customer. First of all, think about him and how you can help him solve his problems.
A fundamental part of this task of becoming a successful blogger, is to casually leave aside your blog and start participating in others in the blogosphere: Read and comment on other blogs that are related to your subject area or your audience, enter Contact with other bloggers and thus become more visible to an audience that is the same as yours. This will make you known, and you will build new relationships that may lead to a joint project (guest posting), a collaboration, an interview, all elements that will then attract and drive traffic and potential customers to your blog.
The scope also involves participating in social networks such as Twitter, Facebook, or LinkedIn, among others, if in those places, you consider that your audience also has life. Build a good profile, upload a picture of yourself, so that people can recognize you. In a first step, make sure that the content of your blog is syndicated via RSS feed so that your contacts on social networks can access your content and follow you to your “parent company,” which is nothing other than your blog. I use this service. There are many more. In the second step, you will have to start conversations with people. That is what social networks are all about.
Many people don’t catch it, but the blog is only your home. If you want to have parties at your house, you must have friends to invite, right? Well, to make social life and find new friends, you have to spend time outside your blog, with an open mind to help others: «Givers get,» or if you prefer to see it in another way, nobody signs up for the parties of the most unfriendly uncle in class or work.
A good blog design includes several factors related to usability. This is because design plays a very decisive role in the experience that your readers will have of your blog. So ask yourself these questions about your blog.
- Is it easy to use and understand? Is it known in a second that it goes?
- Does it build trust?
- Is it easy to navigate?
- Is the design attractive?
- Maybe your content is excellent, but does it also look professional?
- Do you make it easy for your visitors to buy or hire something within your blog?
One of the aspects to consider when designing your blog is that you should think about your brand. I am the first to use a free template, but if I had a budget, I would make a custom design. Also, my advice, if you use a free template, is that you take a few minutes to customize its appearance, adjusting the colors to your institutional image, uploading your logo, and making it all harmonious and personalized. I think it is the necessary minimum.
I say “action” for the famous “Call To Action,” as it is said in English (CTA). The question would be: Are you encouraging your visitors to take action? How are you doing to make your visits become loyal readers, your readers become subscribers, your subscribers become customers?
When your blog is part of your business, what you will look for are results, that is, convince people to get in touch with you in some way. That is why CTA is so crucial. And according to the objectives of your blog, you could include a CTA to:
- Subscribe to an RSS news thread
- Make comments
- Do a retweet
- Sign up for a newsletter
- Download some free content
- Participate in a survey
- Know a product about to launch by registering an online webcast
- To buy
Being clear about the steps we want our readers to take will help them know where they should continue, and it will help you get the results you expect from your efforts as a blogger.
The Bottom Line
If you are determined to invest time in your blog, naturally, it will be because you expect that, at some point, those efforts will become results. Remember that you have four key elements – content, scope, design, and action.
At all times, you should think about the user who visits you for the first time: at a glance, you should realize what the blog is about and decide whether or not to invest your time in reading it. The look & feel, the objective of the blog, the quality of your titles are key elements for a first visit. And for more visits from these same readers, you must offer high-quality content and think about the CTA at the end of the article to encourage your readers to take action on your blog.
And as a practical example of CTA: In your blog, how you will get the participation of your readers. Do you have any ideas to share with us? Leave your comment by clicking on the link just below.