Instagram is undoubtedly one of the most famous social media platforms. It has approximately 800 million users all over the world. Maintaining your Instagram feed is very important for every brand– quality contents and well-chosen images on your feed is a key factor for getting more followers. It gives an idea about your brand and company to your audience.
WHAT IS AN INSTAGRAM FEED?
An Instagram feed is basically a place where one can connect with other people and share their favorite things or ideas. When you open an Instagram account you will see pictures and videos start popping up on your screen, these posts are uploaded by those whom you follow on Instagram. It is so important to set the right tone of your brand’s personality and values through your Instagram feed.
In this article, I will tell you about the importance of your Instagram feed and how you can customize your profile like a pro. Click here to know about Instagram accounts.
6 EASYTIPS TO PLAN YOUR INSTAGRAM FEED:
Are you wondering if your profile is aesthetic enough to catch the audience’s attention? Are they going to like your post? Or if they want to click on the link you posted?
Let me explain to you all the rules and how you are going to do all of that without any difficulty.
- Select your niche carefully.
- Choose an attractive color scheme.
- Choose photo grids wisely.
- Punctuate your pictures with whitespace or borders.
- Choose a specific day to plan.
- Reach the audience with your words.
SELECT YOUR NICHE CAREFULLY:
The very first tip is to select the niche of your content very carefully. You must make your mind and choose your path because that is something you would not want to turn away from. You cannot quit once you have put all your effort and hard work into shaping your Instagram feed.
You must be aligned to a particular genre like travel, food or fashion. You really need to embody and understand aesthetics that will give you post pictures that go hand-in-hand with the Instagram vibe.
CHOOSE ATTRACTIVE COLOR SCHEME:
Once you successfully choose your niche now you will be heading to select an eye-catching color that will be loved by your audience.
One thing you should keep in mind that your feed color scheme must reflect your work and brand. You do not need to follow the footsteps of other brands but you are free to choose whatever you like for example, you can choose colorful or dark to medium color scheme. The important thing is your chosen color scheme must relate to your brand.
CHOOSE PHOTO GRIDS WISELY:
Grids are the next thing to think about after choosing your color scheme. This is one of the key steps in planning your Instagram profile because it finally finishes the process that was started by curating the color scheme of your Instagram feed.
This actually gives you an idea about how the color scheme is worn by your profile. You should capitalize on it by designing something cohesive and creative. How you design your photo grid will intrinsically impact on your photos.
You can use the grid for the sake of your advantage in conjunction with a color scheme to capture the eye of your followers, also to encourage them to stay on your profile for longer than.
PUNCTUATE YOUR PICTURES WITH WHITESPACE OR BORDERS:
If you are someone that belongs to the designing background then it means you are well-versed in whitespace thing. Though it is surprising that how this quintessential design tenet is overlooked on Instagram. Nonetheless, it is an amazing design practice and definitely a great opportunity to capitalize on crucial aesthetic and earn more views.
To give you a definition, white borders are actually resplendent stratagem for your Instagram feed. Also, they add some polish–minimalist vibes to your profile look.
You do not need to add whitespace or borders to every picture on your feed but using it smartly can give your photo tiles an artistic look.
If you are employing a checker pattern then try using alternative light and dark colors. But try to use it every three or four rows, instead of applying it to all borders of all images that are touching and making one mega-image, the center image could have a bold white border.
In the above example, the center photo is going to stand out.
CHOOSE A SPECIFIC DAY TO PLAN:
If you want to level up your Instagram feed then you need to give it a specific day to plan and work on it. You can choose a day or week to shoot and edit your Instagram content. To manage your Instagram account you must schedule your posts during the week. Curating and planning your content ahead of time enables you to schedule your posts for the optimal time.
You can also use analytics data to figure out what is best for you and your brand. This will help you to manage your work.
REACH THE AUDIENCE WITH YOUR WORDS:
Always remember that your words can enlighten, entertain and inform your audience. Your captions constitute a significant part of the way your audience engages with you. Even if your picture speaks a thousand words but you should further illustrate your story with your powerful words.
You must use captions to tell your story, let it nail your work and your brand voice. Choose up to 2000 words or caption your pictures in brief words, it all boils down to you and your personal choice. But never forget that consistency is the key to get the attention of your followers.
Now you know the importance of an Instagram feed, also I have told you all the tips on how you can make your Instagram feed stand out among others. No wonder to make your thing unique, you must put a lot of effort and hard work but in the end, it is all worth it. Also, you must find out the right mix between curation to enhance your presence online and content creation to turn your brand or work into an industry influencer.