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The benefits of social media membership for the business has given brands unprecedented access to consumers. Social networks such as Facebook, Instagram, Twitter, and Snapchat have successfully repositioned businesses. According to Leslie Hamerschlag, these networks are no longer simple platforms for family and friends. They are also data centers capturing user information to feed brand marketing campaigns.

However, most of the small businesses think that it is a waste of time, that it is too late to integrate them.

Whatever they think, it is time to revise their marketing position with social media, it is the most powerful channel to enlarge a customer base. More particularly, for small businesses with small budgets and reduced staff…

The main functions of social media:

1. Make yourself known

The social networks are a springboard to develop your visibility on the web and therefore your reputation. It is a way for you to make yourself known to your suppliers, partners, competitors and especially to your future customers by using the principle of the virality of information.

2. Improve your SEO

For a few years, we have been talking about Social Media Optimization (SMO) or optimization for social media. Come on, a little definition. The SMO is a set of techniques that make it possible to attract visitors to the contents of your website through the promotion of these via social networks.

Purpose, social referencing promotes traffic and natural referencing which improves your visibility on search engines as explained by Leslie Hamerschlag an online marketing expert.

3. Win new customers and retain existing ones

Using Facebook, Twitter, LinkedIn or others is a good solution to diversify and increase your sources of customer acquisition. They are therefore a tool to use for your commercial prospecting but also in your loyalty building process for your customers.

4. A fashion effect that has become compulsory

Communicating on social media makes it possible to satisfy the craze for these. A few years ago, social media was a fad. Now they are a means of communication in their own right. Who doesn’t use Facebook or Twitter today? Many people and businesses use social media both personally and professionally.

However, depending on your target, it is necessary to choose your social networks carefully and adapt your message. You must, therefore, carry out preparatory work to determine your personas. 

5. Instant communication

Another advantage of social networks is to broadcast your messages in real-time (still be careful what you write). Leslie Hamerschlag advises you to establish a calendar of your publications. To help you program these, management tools like Hootsuite have emerged (a tool we use within the agency). Free versions exist but they are nevertheless limited (like all that is free I want to say). For more professional use, count at least a hundred dollars a year for a basic package.

Improve your presence and traffic to your website

Think of your website as a 24-hour online storefront. When you walk into a store, customers prefer to quickly find what they’re looking for. Promoting good quality content to inform or entertain on social media is a great way to build user loyalty on your website. When people click on your content, the search engines position your website. Using analytics such as Google Analytics tells you precisely which social networks are driving traffic to your website.

Increase your lead production 

Social media can also be a good source of leads, which could translate into increased sales. Prospects are potential customers who have expressed an interest in your business and given you the means to stay in touch.

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