The art of logo designing involves different elements where typography is an art itself. It is one of the most paramount features that influence the perception of the business among consumers. Typography is often mistaken as only a mix of alphabets and colors, but it is, in fact, what sets the vibe of a logo.
Every font emits certain emotions and possesses a personality, so choosing fonts precisely can help in creating a logo that represents the very brand. It is crucial to understand that what you opt for in typography can either make or break a design. The same goes for using capital letters because uppercase typically shows an aggressive tone while lowercase shows grace and friendliness.
Here is how you can use the art of typography for logo designing.
1. Understand the Requirements
Before getting started, you need to discuss your client’s requirements. To understand these requirements, you need to know their target market and audience, services, products, aim, and vision. These aspects of a business will help you in using the most suitable approach to choose the right fonts to create a logo. Since you understand the requirements of your client’s business, you will be able to choose the right fonts to establish the business’s identity.
2. Comprehend the Message
Every brand has a message and it is vital to understand that message to create a precise logo for a brand. Work on some designs and see if they match with the message and nature of your client’s business. Make sure to choose fonts that go perfectly along with the brand’s message to make it appear outstanding in its respective market.
3. Know the Personality
Since all brands have their own personality, fonts come with their very personality and nature as well. This is why it is crucial to focus on choosing fonts that match the nature of your client’s business. Once you get proper knowledge about the personality of the brand, choosing the right fonts to express it will be easy.
4. Take a Flexible Approach
When using typography for logo designing, being rigid in your strategy won’t go a long way. Since designing is a creative work, there should be plenty of room for flexibility to cater to new ideas. Therefore, if you have a typeface or font in your mind, be ready to replace it with a better one if the ideas hit your creative nerve.
5. Play with Alphabets
There is no limit to creativity, so play with alphabets and fonts and explore how beyond the line you can get to create a stunning logo. You can also use the initials of a brand name in numerous ways to create a logo. In fact, most food and beverage companies and fashion brands have logos using only their initials in a new and different way.
There are many design theories, but you don’t necessarily have to stick to them. Logo designing is a limitless art, so explore how much you can and come up with something that stuns others.