For the past few years, Search Engine Optimization has started to become a highly essential tool for companies that use digital marketing to boost their businesses. With more consumers relying on online searches, SEO has never been more useful. There are even SEO packages in the Philippines because it plays a massive part in a company’s desire to be relevant in our technological age, However, a big question business owners ask is; Should I outsource SEO or do it in-house?


The Good:

First of all, Outsourcing will save you time. Hiring an agency will help you get started right away by implementing marketing campaigns. You don’t have to hire and train any more people. Outsourcing SEO also reduces multitasking. Unless you’re a large company, doing your SEO in-house will most likely mean more workload for your staff. Next, outsourced SEO is done by professionals. There are a lot of factors that play into Google ranking a website, so hiring an experienced team will be a great idea.

Outsourced SEO is also more cost-effective, and you know your investment will be worth it. Hiring a professional agency will also help with your manpower because outsourced SEO involves a larger team working on your campaigns. Lastly, Outsourcing SEO ensures you get the latest strategies.


The Bad:

Though it can be a good investment, outsourcing SEO is still an expense. It also means you’re hands-off from the processes. Outsourced SEO also means you’ll receive divided attention from the agency as they may be working with other companies. Outsourced SEO may not be comprehensive enough for your business. Make sure that you are working with an agent that specifically strategizes around your needs. Lastly, Outsourcing SEO makes it difficult to choose the right firm.


For more information on this topic, check out this infographic by Digital Marketing Philippines, a company dedicated to providing quality SEO services in the Philippines.