Shaving Foam is a consistent and fluffy texture product that softens the hair by providing lubrication. Shaving foam helps in keeping moisture in the beard hairs during the shaving process, leaving them softer and easier to cut. The shaving foam creates a thin layer of protection between the blade and the skin, thereby reducing the chances of cuts and marks that cause bleeding. It mainly consists of an emulsion of soaps or surfactants, oils, and water. The shaving foam is readily available in different fragrances across various Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, and E-Stores.
The significant rise in the spending on personal care products among the men population across the globe is the key factor is driving the growth of the Global Shaving Foam Market. The shaving foam has lather texture, provides better lubrication, and easy removal feature as compared to the traditional shaving creams, which will attract a large number of customers towards the adoption of shaving foam to get a smarter look. Moreover, the tremendous expansion in the luxury salons and barbershops will drastically surge the demand of the shaving foams products across the globe. Various leading players are mainly focusing on continuous product development, such as the introduction of natural and organic ingredient-based products, to capture the changing demand of the target customers. These developments will encourage the end-users to opt for organic ingredient-based shaving foams to reduce the chances of skin allergies and inflammations caused by hazardous chemicals. With the rapid urbanization and hectic lifestyle, the consumers are looking for smart and quick shaving solutions to save their time and money. The shaving foam creates a thin layer of protection between the blade and the skin and gives a soothing & refreshing experience in a short time. On the other hand, the growing popularity of the electric shavers will hamper the growth of the Global Shaving Foam Market over the coming years.
Based on the Product, the Global Shaving Foam market is segmented into Organic and Conventional. The conventional shaving foam product is expected to grow at a higher CAGR during the forecast period owing to the significant shift in the consumer’s preference towards quick and comfortable shaving products, especially among the working-class population, across the globe. Various multinational market players, such as Nivea and Gillette, are emphasizing on product development to meet the growing demand of the shaving products among the end-users. Moreover, the organic shaving foam is expected to grow at a higher CAGR during the forecast period due to the growing awareness about the side effects of the shaving foams containing harmful chemicals among the consumers. The organic shaving foam is a natural ingredient-based product which helps to eradicate skin allergies and hydrate the skin at the same time.
Based on the Distribution Channel, the Global Shaving Foam market is segmented into Hypermarkets/ Supermarkets, Departmental Stores, Speciality Stores, and Online. Speciality Stores are anticipated to lead the market during the forecast period due to the easy availability of a wide range of products under one roof with attractive discount rates. These stores offer a large display of a variety of shaving foams along with detailed product ingredient information, which allows the customer to choose the right product as per their requirements. The online stores are expected to grow at a higher CAGR during the forecast period owing to the increasing number of online distribution channels, including Walmart, Amazon, Myntra, Flipkart, and Nykaa, with a wide range of shaving foam products. Moreover, the availability of different discount offers and the home delivery option is attracting customers towards e-shopping to save their time and money. The rising usage of smartphones, the internet, and the growing trend of online shopping, especially among millennials, will further complement the demand of online stores across the globe.
Based on region, the Asia-Pacific is expected to grow at a higher CAGR during the forecast period owing to the increasing penetration of the premium men’s grooming kits across the Asian countries, especially in China and India. The high disposable income of the target customers will further encourage the consumers to opt for premium shaving foam products in the region. Moreover, Europe is expected to grow at a higher CAGR during the forecast period due to the significant increase in the demand for men’s grooming products in Germany, France, and UK. The growing popularity of organic shaving foam products available at numerous supermarkets and online stores will further boost the demand of the market in this region.
Various notable players operating in the market include L’Oréal S.A., Beiersdorf AG, Procter & Gamble, AHAVA, Pierre Fabre Group, Mary Kay Inc., Roger & Gallet, Bulldog Skincare, Lush North America, Biotherm, among others.
- In 2019, Beiersdorf AG accounted for a patent of NIVEA Blue affirmation by the Federal Patent Court. The NIVEA Blue protected under German trademark that included a range of Skin, Face, Deodorants, Hair, Bath, and Men’s Care categorized products.
- In 2018, L’Oréal partnered with David Beckham to launch men grooming brand named as “House 99”. The House 99 includes face creams, shaving foam, beard oil, and pomades especially designed for men styling.
The Global Shaving Foam market has been segmented based on Product, Distribution Channel, and Region. Based on Product, the market is segmented into Organic and Conventional. Based on the Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Departmental Stores, Speciality Stores, and Online.
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