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keyword research

Thorough keyword research is still part of every SEO strategy. In addition to the Keyword Planner from Google, there are other tools for keyword research. We introduce you to them.

First, we’ll show you what Google offers for keyword research. On this post, you will find powerful paid keyword tools. Free keyword tools, most of which come with fewer features.

All keyword research tools at a glance

Google Keyword Planner

The most well-known representative of the keyword tools is, of course, the in-house keyword planner of Google Adwords. It is aimed at advertisers and combines the functions of the former keyword tool and the deactivated traffic estimator.

The Keyword Planner displays the average monthly search volumes of queried search terms, bid adverts for these keywords, and related queries. The catch: Since August 2018, the exact keyword data for Adwords customers with low sales are no longer visible, Instead, the search volumes will only be coarse ranges of 0, 1 – 100, 100 – 1,000, 1,000 – 10,000, 10,000 – 100,000, 100,000 – 1 million,> 1 million. What features the tool offers from Google, you can read in our guide to the Google Keyword Planner.

Google Trends: The development of keywords in view

Google Trends visualizes the use of search queries in a timely context. The results can be filtered for specific time periods, countries and categories as well as for web, news, shopping and Youtube searches. In the example image, you can see how the search volumes of the search terms “iOS” (blue) and “Android” (red) have developed in recent years. Especially exciting: The search for brands like Zalando or t3n as well as concrete products like iPhone or Makerbot. Keyword tools for Google Adwords.

Google Correlate: How are search terms related?

Google Correlate works much like Google Trends. However, with Correlate you can not only find out how the query of a particular keyword changes over the course of the year. You’ll also learn which keyword trends are developing in a similar way, statistically speaking. You simply enter a search term and get a list of keywords that have a similar search behaviour. The correlation coefficient indicates the degree of the relationship of the search terms found in the starting term. For example, you can see that the keyword “cold” has a similar search history as “chicken soup”.

Google Suggest: The most searched terms

Google Suggest (also: Google Autocomplete) provides users with keywords or keyword combinations when entering the first few letters in the search field. According to Google, these are the most frequently used keywords in the respective context. Google Suggest is therefore often the first clue. Most of the following keyword tools also use Google Suggest as your data source. paid keyword tool generates several hundred keywords for each keyword, making it a very rich keyword supplier. Users can choose between multiple languages ​​and platforms (for example, Google, Youtube, Bing or Amazon). The results can be copied with just a mouse click and transferred to further analysis in, for example, Excel. Unfortunately, this Keyword tool is not free. Depending on the range of features, costs between $ 48 and $ 88 per month.

Mangool’s Keyword Finder determines a contest index

Visually appealing and tidy presents the keyword Finder * of Mangools. He finds “Longtail keywords with low SEO competition,” it says on the home page. After entering a keyword, it determines in a few seconds thematically related terms, their search volume and average click price. Also interesting is the determined “SEO difficulty”, which gives a first impression of the competition of the competitors with the also displayed search results. The free plan contains five searches a day with 50 keywords each. Mangool’s Keyword Finder is both free & paid Keyword Tool for Google.

If that is not enough and who wants to perform further SEO analyzes, Mangools can use for 25 to 69.90 euros (depending on the range of functions) monthly. 

Moz Keyword Explorer: Advanced metrics

The Moz keyword tool is part of the paid service of Moz Pro but can be used free of charge in a slimmed-down version. The Keyword Explorer provides search volumes in a from-to range, but much more accurate than the Keyword Planner. It also gives users insights into the organic click-through rate, the difficulty of the competition, and the potential to better assess the competition for the keyword.

The free usage allows two keyword queries per day and is therefore only suitable for sporadic research. More queries and comprehensive SEO analysis are available from 99 per month with MozPro.

The Moz keyword explorer also shows opportunities, potential and competition. (Screenshot: takes a look at the relevance

Searching for keywords is not just about search volume and competition. also provides a relevance assessment of different keywords. You can also use this Keyword tool to examine which keywords led to a change in the visibility of a URL. Depending on the functionality of this tool costs between 17.95 and 89.95 euros a month. also estimates the relevance of search terms. (Screenshot:

SECockpit: Powerful keyword management

This keyword tool can handle up to 200 keywords per minute, making keyword research much easier. SECockpit taps not only Google Adwords, but also Google Suggest and Google’s related search terms. So you get a large selection of matching keywords. The keywords you find can be filtered according to different aspects, for example, to identify the keywords with high earning potential. In addition, competitive analysis of the top 10 pages is performed for each keyword. Depending on the desired range of functions, SECockpit costs between 249 and 699 euros per year.

The keywords explorer of Ahrefs

The tool Ahrefs is known in SEO circles mainly as a backlink checker, but with its 2016 published keyword explorer but much more. Based on clickstream data, you will receive keyword ideas, search volume data, keyword difficulty, and competitive analysis of pages that are already successfully ranked for the keyword. In addition, the return rate tells you how often users search for a specific keyword again. The Ahrefs Keyword Explorer costs $ 99 a month in the Lite version and $ 179 in the standard version.

The Keyword Finder by Ahrefs provides a lot of useful data. (Screenshot:

Termexplorer: Massive data for the final analysis

One of the most prolific Keyword tools in this list by far is Termexplorer. Once you’ve found a bunch of good seed keywords, the web service will automatically find similar alternatives and deliver them including key keyword and link metrics. They provide the ideal basis for a deeper analysis in, for example, Excel. Termexplorer is available in three “plans” from 34 euros per month, but also offers a stripped-down free account.

Answer the Public: The slightly different keyword tool

Answer the Public went to the launch of the trade press. The reason is not the range of functions, but the unusual presentation. After entering a search term, Answer the Public provides a series of topic-related questions and statements based on Google and Bing.

It, therefore, combines question and keyword tools. The questions are clustered according to the classical W-questions as well as prepositions and comparison terms. Thus, the tool gives an insight into the interests and search intentions of the target group and thus helps in the conception of texts and landing pages. However, detailed figures are not obtained.

Übersuggest: The extended Google Suggest

With Übersuggest users can fully exploit the features of Google Suggest. The web service will search for any keyword suggestions submitted by Google in the search term you entered. For this purpose, Übersuggest combines the search term with individual letters and numbers. This is quite helpful if you want to get a first overview of a topic. What is missing are advanced information about the search phrase, such as specific search volumes. Ubersuggest is one of the free Keyword Tools for Google.

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