Almost everybody today wants to get a piece of the internet and a little popularity. Whether you’re a home cook or a traveler, a comedian looking to make a few laughs or a bitcoin specialist training others how to get on the cryptocurrency bandwagon, everyone is vying for attention and they all are looking for more visitors and more popularity.
One of the best ways to get a lot of visitors is to have a website. If you own your website, you’re in the position of writing solid pieces of content for people to consume. If your content is share worthy and optimized, you will be rewarded by the search engines and they’ll redirect a lot of visitors on your website that are eager to reader your content.
Thus, in this day and age, almost everyone requires a website and is either making one or reaching out to web development company and ask their help to make one. WordPress being the most popular CMS there is, a lot of people now have websites using it and they have gotten quite a head-start in their business too.
However, everything isn’t all hunky-dory when you have a website. There are a lot of factors that affect the success (or failure) of a website and if it is even going to be recommended by the search engines (aka Google, Bing etc). Their strict and numerous factors take in to account many elements that eventually determine the ranking status of a particular website. One of the factors that they take in to account is the speed of a website and it is an important one too.
You see, not many people are concerned about speed. People think that having a website and an online presence is sufficient enough for search engines to take notice. However the reality is quite different. Search engines are a source of recommendation for various other websites, and obviously they would only want to recommend the good ones. Why would they recommend a website if it loads poorly, right?
This is precisely the reason why web developers are looking for ways to optimize websites so that it reaches at least a certain benchmark where it falls in the category of optimization that is sufficient enough to get recommended. As a SEO company in Mumbai we help clients understand the importance of such optimization and how it affects their position on the SERP (search engine results page).
There are a couple of tips you should keep in mind while optimizing your website so that it loads fairly quickly. Let’s start by listing them:
1) Quality hosting provider: Nothing gets in the way of good web speed than a bad quality host. There are many hosting options available and I know it can be hard to understand and determine which one is good and which one isn’t. A general rule of thumb is to avoid hosting providers that offer their hosting services for very low pricing. Think about it – why are they in the business if they provide their services and support for dirt cheap prices? You guessed it – because all that they are concerned about is getting more subscribers and generating more revenue. These types of companies are not good at their infrastructure, they have hundreds and thousands of website cramped on the same server and their support is terrible too.
You’re better off paying more to a hosting provider because that money is used for better technical spec servers and giving you better after sales support too. At the end of the day, you want your website to be located on servers that are good in specifications and not too cramped. This is a big step towards achieving better website loading speeds.
2) Quality themes and plugins: We all love websites that look gorgeous and are sophisticated and work well at the same time. But many a times we come across sites that just have a charming appeal to them but turn out to be bug-ridden. Often times, this happens because people are turning away from quality themes and applications (plugins) and getting hold of their hacked versions or purchase them from unreliable vendors.
When this happens, you cannot expect quality and a smooth user experience. Themes and plugins are integral part of any WordPress website and it is best that one purchases them from legitimate sources. Although these themes and plugins are not cheap, they will save you from embarrassing situations such as when you’ll have visitors landing on your website only to find that it doesn’t work as expected.
Quality themes and plugins being coded correctly will also result in having your website optimized fairly well than purchasing them from dubious sources that will add unnecessary (and usually harmful) scripts on the page that will affect the overall score of your website speed.
3) Optimizing content: So once you have your site up and running, you take it for a test ride using a service such as GTMetrix or PageSpeed Insights. You run it through the system only to find that it has flagged numerous instances of files, databases, images etc., that can be improved. Fret not, because it is usually fairly easy to set things aright.
One of the most common culprits are the images that are on the website. Instead of uploading heavy original images, you should make use of tools such as TinyPNG or ShortPixel in order to optimize those images. Image optimization is a great way of cutting down on load times while still maintaining the quality of the images.
It is also highly recommended to make use of a caching plugin such as WP Total Cache or WP Super Cache. These are easily available in the WordPress repository and once they are correctly configured, they can drastically reduce the website load speeds to a great extent. This will only help in quicker loading times (ie. the visitor doesn’t have to wait for an extended amount of time for him to see your website) but also aid in getting you better rank in the search results.
Benefits of Hiring an E-Commerce Web Development Company
These are some of the main ideas behind optimizing your website and getting it up to speed. Not only does it make for better user experience but it also means that people are not turning away from your site should it not load in time.