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The frozen bakery products refer to the bakery products, which can be stored for a longer duration of time. These bakery items offer numerous advantages, including longer shelf life, better food quality, and are readily available at an affordable price. The frozen bakery products include bread, pizza crusts, cakes and pastries, muffins, and other frozen bakery products.

The primary factor contributing towards the growth of the U.S. Frozen Bakery market includes the significant shift in the consumer’s demand towards convenient food products with extended shelf-life across the U.S. The growing hectic lifestyle and the increasing working women population is encouraging end-users to opt for readily available frozen food products with no or minimum cooking requirement. The continuous expansion in the coffee shops, retail outlets, mom & pop kiosks, and restaurants will drastically drive the demand for frozen bakery products in order to attract more consumers towards their retail shops. The frozen food products are easily available, along with the retention of freshness and palatable taste. Various manufacturers are mainly focusing on product development, including the launching of new flavors and enhanced packaging solutions to preserve the quality of the frozen bakery products. The continuous innovation in the product portfolio will attract a large number of consumers to opt for frozen bakery products to save their time and money. On the other hand, the growing awareness regarding the side effects of the ingredients used for the preservation of the frozen bakery products will hamper the growth of the market over the coming years.

Based on the Type, the U.S. Frozen Bakery Product market is segmented into Bread, Pizza Crusts, Cakes & Pastries, and Other Frozen Bakery Products. The Frozen bread segment is anticipated to lead the market during the forecast period owing to the increasing adoption of frozen bread across the U.S. Bread is a staple food in the United States of America and is widely consumed by the people as a part of breakfast and dinner. Moreover, the key market players in the U.S. are focusing on the expansion of their product portfolio by introducing new varieties, such as organic and natural ingredient bread, which in turn, will fuel the demand for frozen bread across the region.

Based on the Distribution Channel, the U.S. Frozen Bakery Product market is segmented into Artisan Bakers, Retail Stores, and Catering & Industrial. The retail stores are expected to grow at a higher CAGR during the forecast period due to the significant shift in the consumer’s preference towards supermarkets and hypermarkets to purchase their weekly grocery items. These retail stores provide easy availability of a wide variety of frozen food products under one roof at attractive discount offers. Moreover, the online stores are expected to grow at a higher CAGR during the forecast period due to the 24*7 accessibility feature and offers the option to compare product quality and prices before purchasing the right product. The increasing penetration of smartphones, better internet connectivity, and the expansion in the e-commerce platforms, will promote the consumers to opt for online shopping to save their time and money. The online stores offer a vast variety of products along with easy payment options, free home delivery, and convenient return/exchange policies.

Based on the technology, the U.S. Frozen Bakery Product market is segmented into Raw Material, Ready-to-bake, and Ready Baked & Frozen products. The ready baked & frozen bakery products are anticipated to lead the market during the forecast period owing to the increasing adoption of these products driven by its remarkable benefits such as the wide-scale application, versatility, highly convenient, and quick to use.

Various notable players operating in the market include Canada Bread Company, Limited, Kellogg Co., Conagra Brands, Inc., CSM Bakery Solutions, Weston Foods Inc., General Mills, Inc., Rich Products Corporation, Weston Foods Foodservice, Dr. Oetker, Grupo Bimbo among others.

Key Developments

  • In 2018, BakeMark acquired CSM Bakery Solutions, a Multifoods brand, with an aim to expand its product portfolio. Through the acquisition, BakeMark will add a new Multifood line of bakery mixes and bases to capture the increasing demand.

The U.S. Frozen Bakery Market has been segmented based on Type, Distribution Channel, and Technology. Based on the Type, the market is segmented into Bread, Pizza Crusts, Cakes & Pastries, and Other Frozen Bakery Products. The Cakes & Pastries segment is further segmented into Pies & Tarts, Croissants, Sponge Cakes, and Muffins. Based on the Distribution Channel, the market is segmented into Artisan Bakers, Retail Stores, and Catering & Industrial. The Retail stores is further segmented into Supermarkets & Hypermarkets, Convenience Stores, In-Store Bakeries. Based on the Technology, the market is segmented into Raw Material, Ready-to-bake, and Ready Baked & Frozen products.

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