There are various ways to produce marketing materials. Lenticular printing offers a unique 3D effect on various items. Various images are printed together on special material to produce a single image that portrays all the images. These seem to move side by side or up and down according to the viewing angle. When looking forward to printing marketing materials for your business, this guide is here for you.

Ultimate Guide To How Lenticular Printing Works -  Lenticularworld

What does lenticular printing mean?

The name for this printing method is derived from the materials on what the images are printed on and technique. Lenticular printing requires printing a series of specially prepared images into a plastic piece with tiny lenticules. These make up minute lens on which the images are printed to bring about the special effect.

Lenticular printed materials have been around for quite some time. Perhaps you have come across 3D baseball cards and cereal boxes showing movement or depth. Today, Hollywood used lenticular printed posters and DVD covers for large releases and large retail stores use lenticular printed store displays.

Process of lenticular printing

It is important to understand how this printing method works before you order lenticular printed marketing items. Lenticular printing is not complicated as it might seem. The 3D lenticular printing service cuts your digital images into strips. These are interlaced alternating to create a composite from the images. The composite doesn’t show much when viewed alone. However, printing it on lenticular lenses creates images that see to move or with greater depth field for a 3D effect.

Lens diffraction allows seeing only stripes from a single image in the composite depending on your viewing angle. This gives the effect of animated images with a change in viewing angle and image cycle. Some 3D lenticular printed images have stereoscopic depth. This happens when the lens refracts light making the eyes see different images as your brain is tricked to see depth.

Arrangement of lenticular images

Lenticular animation applies to various images to give an impression of movement when someone walks past the image. The most common effect is flipping where the image switches back and forth depending on the viewing angle. Layering multiple images together gives a similar effect. Interlacing appropriate images is necessary to create lifelike animation. Lenticular images get a zooming effect in or out when large images are layered progressively.

3D lenticular images

These are lenticular images that don’t seem to have movement and appearance the same regardless of viewing angle. Separating a single image into various layers creates 3D images unlike layering various images together. Making 3D lenticular images creates images that appear to have a depth between them.

Animated lenticular images

These are original digital images split vertically or horizontally on the lens to match the direction. This determines how the animation happens during a change in viewing angle. The split images can be horizontal for the animation to happen the image is tilted up and down. You have a chance to choose what works better. Left or right animation is ideal for a vertical lens to display the image for people walking by to notice.

Stereoscopic 3D lenticular images are split vertically by the vertical lenticular lens. The process of lenticular printing requires appropriate skills and knowledge. This allows understanding proper interlacing of all images to match corresponding lenses. Working with a reputable and experienced company allows getting good results. So, ensure to enlist the service of a lenticular printing company with years of experience.

How your business can benefit from lenticular printing

When looking for a way to make your advertising and marketing campaign stand out, lenticular printing is a wonderful solution. This is the most efficient way to spend on promotional materials with better ROI. Lenticular printing produces cheap but eye-catching marketing items including business cards, postcards, movie posters, fridge magnets. These increase recognition for any event including global concert tour, sports arena, retail store, advertising company, or marketing department for any business type.

Benefits of 3D lenticular printing

Items produced through this printing process increase customer view rates watching the image flip back and forth. Starring at your advertising material creates an unforgettable experience. Lenticular printed business cards stand out from a pile in a customer’s cardholder. In a similar way, a 3D animated poster stands out among regular ads in a sports complex.

Flipping in lenticular printing allows using the same space that would have required 3 times if you opted for regular printed material. So, regardless of your advertising needs, you can bank on lenticular printing to create items that will give you results beyond expectations.

Bottom line

Harnessing the benefits of lenticular printing for your business is a wonderful idea to up your marketing game without a hike in the budget. Enlist the services of a reputable lenticular printing company with industry experience to get a range of items to make your advertising campaign stand out. Fortunately, there is no need to worry about a hike in the marketing bill.