VoIP market is on a fast growth track but service providers face challenges on various fronts. VoIP service providers do need a solid foundation and one such platform is software and technology. Up to date, smart technologies can make a difference to the quality of services and revenues of service providers and for that to happen they need to engage experts in VoIP software development on a long term basis, not as the one-off service provider.


The VoIP basked covers a whole slew of services. For service providers, this means a golden opportunity to cash in but do they or are they capable of offering all services such as IP PBX, IVR, WebRTC, Wholesale service for business, Fax over IP and audio-video conferencing either as individual service or unify them all? A cursory look across the web suggests that VoIP service providers create their own niches. For instance, RingCentral gets top ranking for its wide feature range at a low cost. Nextiva gets 4.5 out of 5 stars for budget-friendly small business plans and multi-locale scalability. Ooma gets top marks for being the best for small businesses. 8×8 is rated the best for international calling. Vonage is recommended for growing businesses. Verizon is the preferred choice for a midsize business. VoIP service providers may position themselves because of existing markets, software and customers they target. However, it is possible to get out of this narrow lane and get into top gear on the VoIP freeway with the backing of experts in VoIP solution development.

Market segments

One can understand that it is tough for VoIP services to try and offer all possible services with a high degree of quality of services. Money is in big business enterprises where the going rates are typically between $ 9 and $ 25 per user per month. A service provider may choose to target medium and large scale businesses and be satisfied with volume business. However, in recent times, even the retail segment is proving to be very promising as more people take to VoIP. This could be a dilemma for service providers because this segment needs a different set of service and software support as well as modes of payment and subscription. It would not be surprising for VoIP service providers to focus on specific market segments and thus limit their revenue potential. Retaining the right VoIP software development service provider could help them tap into all possible avenues and earn more revenues.

The root infrastructure

A VoIP service provider needs a strong, up to date platform to facilitate various services. Here too the VoIP solution development company proves to be an invaluable ally.

  • Class 4 Softswitch: Traffic over IP increases at an exponential rate rendering obsolete older Class 4 Softswitch. Since service providers must interface with carriers across geographic locations for bulk traffic it becomes necessary that they have the latest in this technology IMS ready solutions with next-generation VoLTE, Media Gateway Control Function and VoWiFi capabilities in addition to better security and call routing features. VoIP software providers can upgrade existing Softswitches or simply replace it with a better future-ready class 4 Softswitch that improves the quality of services and reduces cost for service providers.

  • Class 5 Softswitch: The retail end of VoIP requires service providers to have a class 4 Softswitch work in tandem with their class 4 Softswitch to support individual users. They need a solution that has multi-payment gateway integration plus a host of other features such as calling cards, mobile top-ups and SMS billing to name a few.

  • SBC: The session border controller proves indispensable from the security perspective, from the accounting view -point and from the angle of facilitating calls using various codecs. The last is no less important than the first. What service providers need is not the plain old session border controller but an enhanced one with a degree of intelligence to detect attempts at security breaches. The smart feature also handles call routing over least expensive networks while facilitating transcoding for crystal clear audio and seamless call connectivity.

Service providers need VoIP software development services that can provide all these three solutions and integrate all of them seamlessly into a smooth working platform. Then, they can go on to considering value-added services.

Value additions

VoIP services can simply provide their basic platform and let users operate their own IP PBX or WebRTC solutions. Then, they can go a step further and offer all of these as hosted services in addition to white label offerings for retailers and resellers. This considerably widens scope of services, revenues and retention of customers. It is about adding depth to their service.

  • Unified communications: Businesses need a solid, reliable and unified communication platform for their business. Their VoIP solution development partner can easily provide a UC package that includes everything a business needs, including the latest tech, lower call rates and wide range of features plus security. Business users are freed of the bother of buying a solution, maintaining it and then paying for upgrades.

  • Resellers and retailers: The infrastructure is already in place. Service providers simply need to take advantage of it and get the VoIP software development company to develop white label packages for retailers and resellers to offer VoIP telephony, voice and video chats to individual users through a variety of ways such as subscription, prepaid, post-paid, PIN and PINless calling cards.

  • SMS broadcast, Voice broadcast: Software developers can easily come up with SMS and voice broadcast modules that can be integrated into IP PBX or offered as a subscription service for when a business needs this kind of facility.

  • Contact center solutions: With WebRTC it becomes easy for anyone to start a call center operation from anywhere using just their desktops and basic smartphones. VoIP service providers can add this as well as a standard call center solution to their kitty of service offerings and rope in not only call center operators but also businesses that may find this kind of software better suited to their operations.

Vertical and horizontal integrations help service providers to capitalize on their infrastructure and gain more revenues while keeping customers happy and loyal. The common practice is for service providers to source class 4/5 Softswitch and SBC from one vendor and get started but when they have a VoIP solution provider that can offer these and also develop white-label UC packages their cost of development comes down. All packages interface seamlessly into the basic software environment. It is easier to manage, easier to reduce costs while improving services and easier to retain customers as well as rope in new ones. The right VoIP software developer can make a huge difference to VoIP service providers and their standing in the market.