Web Content Management (WCM) is a software which helps in controlling, changing, managing and reassembling the content on webpages. It offers administrative and collaboration tools intended to manage web pages with ease and could also organize index to present data uniquely for specific site visitors. The software is primarily designed for mass delivery through website and excels, at the time of separating content for presentation and publishing to multiple channels. WCM solutions aids enterprises in expanding the global customer base by showcasing content in numerous languages, and through innovative mediums.
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Rising trend of web-based marketing and seamless multi-channel experience are the key drivers accelerating the growth of global Web Content Management market. Presently, marketers are generating high demand for content management tools, which helps them in fetching data of customers, visiting their sites, and assisting them to offer customized web content. Web Content Management software has become crucial for the growth of organizations as content marketing is a key element in developing a digital marketing campaign. Therefore, to sustain in competitive market and to attract more customers to view the website, marketers are continuously focusing on the content of their website to provide enhanced digital experience to viewers.
Multi-channel customer experience management is also proliferating the growth of global Web Content Management market. The multi-channel content management tools and services aids businesses in managing market content centrally. Content including images, texts, videos, meta-data, translations, and product specifications are managed centrally and could be distributed to selected channels after approval. Hence, WCM software helps in providing multi-channel customer experience by providing marketing content in desired formats through right channels at right time.
On the basis of component, the market is segmented into solution and services. On the basis of solution, market is further bifurcated into digital marketing management, mobile & social content management, web experience management, digital asset management integration, web creation and edit tools, and content analytics. Among these, digital marketing management category is projected to grow at a higher CAGR during the forecast period. Digital marketing aids organizations in reaching customer all across the world in a cost-effective manner. It also provides multiple benefits to organizations including, agility of process, faster time-to-market, transparency of business processes, and effective management of compliance and regulations.
Based on deployment, market is segmented into on-premises and cloud. Among them, cloud is expected to grow at a higher CAGR during the forecast period. Cloud-based deployment is mostly preferred by organizations as it reduces operational and capital expenses, provides ease of access and agility of on-demand resource consumption and deployment.
On the basis of organization size, the market is segmented into SMEs and large enterprises. Among them, SMEs category is projected to grow at higher CAGR during the forecast period due to the growing need to reduce operational cost and simplify business processes. Moreover, increasing demand for technology integration systems, smart content management, and web-based analytics to enhance marketing process is increasing the demand for web content management software in SMEs.
Based on the region, the Asia-Pacific region is projected to have faster growth during the forecast period owing to digitalization and increasing number of SMEs in the region. The organizations in countries such as India, Japan, and China started adopting web content management technology to optimally utilize their web content for enhancing customer relations and loyalty. However, North America would is expected to grow at a higher CAGR due to the rising adoption of web-based technologies in the region.
The key players in global Web Content Management market, includes IBM Corporation, Adobe Inc, Open Text Corporation, Oracle Corporation, Microsoft Corporation, Acquia Inc., Progress Software Corporation, Episerver, Rackspace Inc, and Upland Software Inc.
Global Web Content Management market has been segmented based on Component, Deployment Type, Organization Size, Industry, and Key Region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Industry, the market is segmented into Media & Entertainment, Retail & Consumer Goods, Research & Academia, Healthcare & Life Science, Travel & Hospitality, BFSI, Government, IT & ITES, Telecom, and Others.
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