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What is Off-Page SEO and Why is it Important?

3 min read
Off-Page-Seo-Optimization

Off-Page-Seo-Optimization

So, among the many websites’ owners or marketing teams out there, are you too trying to rank on the first page of Google?

Of course, you are. 

After all, getting ranked on the first page of Google means that you will have an enormous amount of organic traffic, impressions, and eventually more conversions as well as business growth. 

Now you might think of opting for digital marketing services and leaving it all to the professionals; after all, SEO seems quite complicated, doesn’t it? Well, it really isn’t. All you need to do is have the right information, implement it, stay consistent, and improve with the course of time after analysing results as well as deriving lessons from mistakes. 

Now the odds are that you might be aware of On-page SEO since it is what everyone generally focuses on. However, alone, it really isn’t enough to get you ranked higher on Google. This is where Off-Page SEO comes in. 

What is Off-page SEO?

Off-page SEO refers to the usage of certain techniques to boost the ranking of the web page. These techniques are not implemented on the website but rather outside of it in order to make the website more authoritative, credible, and trustworthy to users as well as search engines. 

How do other’s perceive your website is the one question search engines ask before ranking your website. This is why you need to embrace off-page SEO and try to get as many quality backlinks – links from other credible website to yours. 

Link-building is an integral part of Off-page SEO and so make sure that you leave no stone unturned when it comes to building quality backlinks to your website. Reach out to other credible websites, create premium content so that other websites would want to link to you without you even asking them, and maybe even join various online associations specific to your industry that can link to your website. 

You can also do guest blogging – writing and posting blogs on someone else’s website while including backlinks in the content. Plus, leveraging social media can really help you with your off-page SEO efforts. While of course, you need to generate quality content so that it creates hype and goes viral as well as gets a large number of shares. 

Also, social media marketing and influencer marketing can really help you spread the word about your brand and in turn, signal to search engines that your website deserves a higher ranking. 

Finally, social bookmarking, which is an effective way of getting traffic onto your website while promoting it on other platforms such as Reddit and Quora, is another way of doing off-page SEO. 

Conclusion 

Off-page SEO is essential if you want your website to get ranked higher, increase the page rank, and in turn, boost your website traffic as well as sales. 

So, make it a point to invest in Off-page SEO. If you feel that you cannot handle it on your own, then it is highly recommended that you seek the help of a digital marketing agency.

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