Social Media Marketing (SMM) is a powerful way to increase brand awareness, create a loyal follower base, attract new customers and increase sales through social networks.

Promotion in social networks work equally effectively both for small companies and startups, and for mature and large businesses; both in the field of B2C, and for B2B companies.

Your customers already spend a lot of time and interact with different brands through social networks. And if you still don’t communicate with your audience through Facebook, Twitter, Instagram, Pinterest or YouTube, you can lose the loyalty of your audience sooner or later and at the same time lose to your competitors.

High-quality social media marketing will take your business to the next level according to top PR agencies in Los Angeles. Thanks to effective SMM tools through which your brand will gain admirers and the company will gain new customers and sales growth.

Over the past few years with the increase in the number of users of different social networks, social media marketing has become a very effective tool for many businesses. But at the same time, competition for the attention of each user has also grown. However, this does not mean at all that marketing in social networks has ceased to be effective.

What is Social Media Marketing? (SMM Marketing)

Social media marketing, also known as SMM marketing or simply SMM is a form of Internet marketing, which is the creation and distribution of content on social networks to achieve your business goals in marketing and branding.

In addition to the free publication of posts (texts, videos, images and other types of content) that stimulate the involvement of the audience, PR agencies also include promotion through paid advertising on social networks.

We have prepared for you a brief overview of social networks and a step-by-step guide to SMM which will give you a clear idea of ​​the essence of SMM and help you promote your accounts faster and improve the quality of your business presence on social networks.

Based on my recommendations, you can choose a social network that suits your business and start developing your own plan for marketing in social networks today.

Social media marketing helps to achieve many goals:

  • driving traffic to your site;
  • increase in sales;
  • brand awareness;
  • creating a brand image;
  • improving the quality of communication and interaction with target audiences.

The larger your audience on social networks is, the easier it will be for you to fill your sales funnel with inbound traffic and increase the number of sales.

Of course, you can do without this digital marketing channel and you absolutely do not need to be present on all platforms. But if this tool can help you achieve your goals more effectively, then there is no point in ignoring it.

Social Media Marketing: Start with a Plan

Before you start creating social media marketing campaigns, decide on your business goals. After all, starting a marketing campaign on social networks without a strategy is like wandering through the woods without a map – yes, it will be fun, but most likely you will be lost.

When defining the goals of social media marketing, ask yourself:


  • What do you want to achieve with SMM?
  • What are your goals?
  • Who is your target audience?
  • Where does your target audience “live” and how will it behave on social networks?
  • What message do you want to convey to your audience using SMM?


Your business should not only become a source of information for the SMM-strategy, but also manage it.

For example, an eCommerce project or travel business will greatly benefit from being on Instagram or Pinterest due to its powerful visual component. While a B2B company that sells data analysis software for large companies will get more benefits on Twitter or Linkedin.

If your strategy is to transfer traffic from social networks to your website, then think about optimizing the site first of all, before changing something on social networks.
And in general, look wider at the big picture and experiment with new approaches.