Mobile applications have changed our way of life. They’ve become a part of the way we live; because of the convenience they provide, we have become reliant on them.
I mean, think of all the successful applications that we use daily for even little work. Like flo, it has changed the way a girl lives; from ‘drink water’ alerts to health tips, it has all. Or look at WhatsApp, the first thing that we do after we wake up, and before we sleep is check our WhatsApp.
These applications are no more just an app for us; they have become our habit. They have successfully earned the place in our lives.
Have you thought of what makes them so brilliant?
Or let me present another example, have you ever heard of yik yak? Or Hailo?
I am guessing no, but if you have, then there are not many people like you.
So what made these applications fail? And the others shine?
Although the failure sometimes depends on external factors too, in 99% cases, you are developing an application the wrong way. Or you are neglecting some essential aspects of application development that could later prove to be dangerous for your mobile app development and launch.
Let’s look at some crucial aspects you need to give close attention to develop your mobile application in the best way possible:
Research and Repeat
This is the fundamental and most crucial part of building up an application. You may have a great idea, but you will never be able to create a unique application if you avoid research.
Remember, you are not the only person in this world; there are 7.8 billion people in this world. Do you really think that you are the only one who has that idea? There could be some other person who is doing what you are doing in the exact same way.
So to actually create something amazing and fresh, you need to do your research. Enhance your idea and research again till you have proper knowledge of the market.
Plan and find your Target audience
Once you are done with your research, you will have a clear idea of where you stand, how to go beyond, and what steps to take to develop that fantastic application. Now is the time to start planning. A proper plan should be in place to achieve all your goals. Make your goals and plan strategically to complete them within a given timeline.
Answer all these questions before you start implementing your plan:
- What will be the budget for application development?
- Will you charge your users every month?
- Who should be your target audience (TA)?
- What price will suit your TA?
- How long can your app take until it starts generating revenues?
- How much will it cost to market?
- How will you hook your audience?
If you have answers to all these questions, you are good to go. If you face issues with gathering relevant knowledge, then you can always turn to an organization that provides application development services.
It is imperative to pay close attention to designing an application that allows users to navigate easily.
This might look obvious, and maybe even worthless to point out.
But it is crucial to understand the importance of it.
If your users find your application confusing then, it’s of no use.
For example, Google Wave was an amazing application backed by a company like Google, which failed horribly. Reason? Confusing UI. Too many elements bundled up on the same page. Users found it hard to navigate.
It was google so they could bear the loss. But a single loss like that could be it for you.
Color psychology is a phenomenon; not most people are aware of.
Different colors affect people differently.
For example: if you run a blog, you can understand that a pale pink may increase the readability, whereas a bright red background may make your users stop reading your blog.
It is vital to choose the right color scheme to enhance your application’s UI.
If you want to know more about it, you can simply google it. Many studies suggest that different colors may bring out a specific emotion in a person.
I’ll make you understand with an analogy. Why do we paint our rooms with light colors like sky blue or white? And why not red or orange or bright yellow?
Because the shades of blue are considered to be cool colors, and white doesn’t absorb too much heat.
Whereas colors like red and orange are hot and may warm up your room.
Color psychology is not just in our books; it is in our lives.
All I am saying is, the right color scheme for your application can immediately grab your user’s attention, and if it’s soothing enough, it will definitely hook your users to it.
There are many other factors too that can contribute to your mobile application’s fate, but it is the most basic ones that we tend to ignore.
Each phase and each element of your application is equally important. In my opinion, you should keep yourself updated so you can also oversee what your application development agency is working on. If you want to add something to them, you can put in your opinion, but for that, you have to have relevant knowledge.
So don’t let the thirst for knowledge quench.