Small business set-ups need to understand the fact that the online platform is a very essential medium to conduct their businesses. According to a recent survey, even today, a lot of small business owners do not have an official website. In some countries, just 40% of the small-scale companies have a website.
A new study reveals that almost one-third of the small businesses do not think it is necessary to invest in a website. Even a small business with less than five employees can benefit from having a website as it will help them acquire new customers. Online users spend more than 30 hours a month surfing the internet through their smart phones, laptops, tablets and desktops. In western countries, more than 80 percent of the population are regular internet users. All these points to the fact that more people could be visiting your small business website in case you had one.
Let us explore five real reasons to have an online presence with an official website for your small businesses:
Source of Information
Nowadays, people use the internet like a phone book. Those who wish to search for local information also use the internet. Potential customers who use their phones and tablets are able to decide which shop to visit or where to buy things online or offline. If you want people to find your website rather than other sites, you need to create your very own official website.
A website provides the much-needed business authenticity for your small business. Customers expect business owners to have a legal online identity through their websites just like a physical address. If you do not have a website, then the customers may not be as confident about your business, products and services. Your business may seem old and outdated to them. If you do not want people to form a negative image of your business, then it is best to have a business website as soon as possible.
Having an online presence means that you have another channel to introduce your goods and services to potential customers. Your dedicated marketing efforts can catch people’s attention. You can ask your website development team to conduct online advertising and promotions. You can also start blogging and use social media to boost your business.
You can distribute online newsletters or an e-booklet to customers explaining the merits of your products and services. You just need to collect their email addresses in a special online form or box. This is a great way to create lead generation.
Every year purchases made on the internet are increasing. People are preferring the convenience of shopping from their homes through virtual stores where they are offered a greater variety of choices. They can compare the prices of two or more web portals and then buy the lesser-priced or batter value product.
Even if you are an electrician or a carpenter who works independently, online exposure with an interactive website can help businessmen to get more customers and help open new opportunities in the future. The world has adopted the digital platform and those who cling to old traditional ways to conduct their businesses will be hit hard. A business website can be compared to a business card; a must-have for all kinds of big or small businesses.
A website is like a digital business card that provides online searchers with details and info about the nature of your business and the range of your services. In this digital era, you can approach a digital marketing company regarding services for web design or you can even create your own simple website by registering online and getting support from your domain partner.